Learn/The-Importance-of-a-Landing-Page
Revision as of 01:00, 8 January 2011 by Suzi Ziegler (talk | contribs)
The Importance of a Landing Page When starting a new marketing campaign there are a few things to consider and creating an online landing page is at the top of the list.
A landing page is a page on your website dedicated to one product or service. Landing pages are often created specifically to support an ad or marketing campaign.
Why is a landing page important? A landing page is page on your website dedicated to one product or service. Landing pages are often created specifically to support an ad or marketing campaign.
Your website’s homepage (www.yourcompanywebsite.com) is the place to tell the world who you are and what you do. Using your homepage for ads doesn’t provide the best user experience to your visitors.
Directing visitors to a page specifically designed for ads or marketing campaigns gives visitors information about your product or service without making them venture deep into the company’s website.
What Content Goes on a Landing Page? Every landing page will be different. The first step is to decide what content needs to go on the landing page and what you want from people visiting the page.
- Do you want them to become new customers?
- Do you want them to renew a membership?
- Do you want them to walk away with specific information?
Most landing pages include a call to action button that invites visitors to do something. This helps a company gain new customers and encourage existing customers to request more information.
A call to action button might say, “Contact Us Today!” or “Click here to order...” By having a call to action button you are making it easy for a customer to find the product or service they want. Some call to action buttons lead the visitor to a contact forms so the company can contact them with more information.
There are landing pages make it even easier for their visitors and instead of a call to action button they include a contact form directly on the page. This takes a step out of the process for their visitors, all they have to do is fill out a form and wait for an answer.
Other information on the landing pages should include a brief overview of the product or service you are trying to sell. The information should provide them enough to make an informed decision about purchasing the product or give them what they need to contact someone for more information.
Where Do You Put a Landing Page? Creating a unique, yet easy to remember URL for your landing page is key to getting visits. For a landing page directly off of your company's website the URL should look something like this: http://www.yourwebsite.com/campaign-name/
Some companies go as far as purchasing a domain name for some of their higher priority landing pages. This makes the URL even easier to remember. It can be associated directly with the campaign and will not necessarily need to be associated with the company.
Have you had a chance to create a landing page? Did it help your company with their marketing? Feel free to share your experience below!