Learn/Crash-Course-in-Google-Analytics
Revision as of 00:47, 2 July 2010 by KristinaWeis (talk | contribs)
Google Analytics is a free web analytics tool. With Google Analytics you can see where you website stands for several key metrics, like traffic (number of visitors), how long people stay on your site, and where your visitors are coming from. You can see how these numbers and graphs change as you make changes on your site, and this can help inform future improvements to your site.
How to get started with Google Analytics
- Placing a piece of code on your website is the first step in using Google Analytics, and it is the only one that requires a technical hand. There are instructions here (hopefully), and this is something that any web design person could do for you easily.
- Or, is signing up the first step? You will need a Google account to sign up and login to Google Analytics in the future. A Gmail email address is an easy way to achieve this.
- Pay a nominal fee. Just kidding, Google Analytics is free!
Now what?
Once you're logged in to your site's Google Analytics, most of the useful and straight-forward things are in the top left navigation box: like "Visitors", "Traffic Sources", and "Content".
When you're looking at graphs, remember that you can change the length of time displayed to make it shorter, or to go back in time as far as you had the Google Analytics code on your site.