Difference between revisions of "Learn/The-Importance-of-a-Landing-Page"
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Every landing page will be different. The first step is to decide what content needs to go on the landing page and what you want from people visiting the page. | Every landing page will be different. The first step is to decide what content needs to go on the landing page and what you want from people visiting the page. | ||
| − | + | * Do you want them to become new customers? | |
| − | + | * Do you want them to renew a membership? | |
| − | + | * Do you want them to walk away with specific information? | |
Revision as of 00:52, 8 January 2011
The Importance of a Landing Page When starting a new marketing campaign there are a few things to consider and creating an online landing page is at the top of the list.
A landing page is a page on your website dedicated to one product or service. Landing pages are often created specifically to support an ad or marketing campaign.
Why is a landing page important? A landing page is page on your website dedicated to one product or service. Landing pages are often created specifically to support an ad or marketing campaign.
Your website’s homepage (www.yourcompanywebsite.com) is the place to tell the world who you are and what you do. Using your homepage for ads doesn’t provide the best user experience to your visitors.
Directing visitors to a page specifically designed for ads or marketing campaigns gives visitors information about your product or service without making them venture deep into the company’s website.
What Content Goes on a Landing Page? Every landing page will be different. The first step is to decide what content needs to go on the landing page and what you want from people visiting the page.
- Do you want them to become new customers?
- Do you want them to renew a membership?
- Do you want them to walk away with specific information?