Difference between revisions of "Learn/Search-Engine-Optimization"
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You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. | You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. | ||
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Revision as of 19:16, 12 August 2010
SEO: Help New Customers Find You
The web is a crowded marketplace. You're jostling with competitors to appear in the world's biggest billboard: the first page of search engine results. Winning your place means learning how to apply search engine knowledge and optimization practices to your website and your business.
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