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NJoy

The Revolutionary New Electronic Cigarette!

All the pleasures of smoking without all the problems

NJOY looks, feels and tastes like a cigarette (available in black, white or burgundy) or cigar (woodgrain). What makes it better is the freedom to smoke anywhere, anytime, no second hand smoke and lower cost. Hear what NJOY customers are saying about this revolutionary product.
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Additional Information

NJOY is currently being market tested in select U.S. regions and internationally with plans to roll out nationally in 2008 through a fully-integrated and cross-platform marketing program. NJOY is available online and can ship around the globe, and will soon be available at retail locations.

The original and future patented products to be developed under the NJOY brand are designed to establish a new smoking paradigm, and the advent of the “Alternative Smoking” market segment.

How Does NJOY Work?

Njoy performs similarly to traditional smoking. It looks, feels and tastes like a cigarette or cigar, and delivers all the pleasures of smoking, without all the problems. The secret to what makes Njoy better than traditional smoking is what is inside this revolutionary new product.

The non-flammable Njoy is driven by modern microelectronic technology, a small rechargeable battery and a unique, safe replaceable cartridge containing water, propylene glycol, nicotine, a scent that emulates a tobacco flavor and a membrane to suspend the ingredients.

When using Njoy, the act of inhaling or smoking it produces the tactile and craving satisfactions traditional smokers seek, and triggers a vaporizing process that releases a simulated smoke that is actually a vapor mist that harmlessly evaporates into the air within a few seconds.

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