Difference between revisions of "Search Engine Optimisation"
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SEO is based on the fact that search engines rely on well-defined methodologies, formulas, rules and relationships to rank Web sites. Unfortunately, the optimisation process is complicated by the fact that the rules and relationships vary from search engine to search engine, and change often. | SEO is based on the fact that search engines rely on well-defined methodologies, formulas, rules and relationships to rank Web sites. Unfortunately, the optimisation process is complicated by the fact that the rules and relationships vary from search engine to search engine, and change often. | ||
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Revision as of 05:16, 31 October 2006
Search Engine Optimisation (also known as SEO or website optimisation) is the practice of making modifications to a website's design, content, META tags and popularity so it will naturally rank higher in search results for a given set of keywords.
Optimisation is not usually a one-time effort, but rather an ongoing, iterative process that involves modifying your website, increasing popularity, and submitting your site to directories and possibly search engines. The objective is first, to be included in these databases and indexes, and second, to rank higher than your competition in the results.
SEO is based on the fact that search engines rely on well-defined methodologies, formulas, rules and relationships to rank Web sites. Unfortunately, the optimisation process is complicated by the fact that the rules and relationships vary from search engine to search engine, and change often.
Related Pages
