Difference between revisions of "Anchor Text"
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Anchor text provides descriptive information about the content of a relevant link. It can also help determine the ranking a page will receive by search engines. | Anchor text provides descriptive information about the content of a relevant link. It can also help determine the ranking a page will receive by search engines. | ||
| − | The following is a scenario where anchor text is employed. Jane is an entrepreneur who makes natural body care products. She writes a weekly online column addressing skin care issues and remedies. In her recent blog, she references a list of ingredients to avoid if you suffer from dry skin. Rather than provide the entire URL of the links she is referencing, Jane uses anchor text to direct readers to the relevant sites, without disrupting the flow of her piece. Readers can choose to click on the anchor text or simply read through her content as they would a paper article. Jane has chosen her anchor text carefully using Google Tools to identify which words | + | The following is a scenario where anchor text is employed. Jane is an entrepreneur who makes natural body care products. She writes a weekly online column addressing skin care issues and remedies. In her recent blog, she references a list of ingredients to avoid if you suffer from dry skin. Rather than provide the entire URL of the links she is referencing, Jane uses anchor text to direct readers to the relevant sites, without disrupting the flow of her piece. Readers can choose to click on the anchor text or simply read through her content as they would a paper article. Jane has chosen her anchor text carefully using Google Tools to identify which words or string of words are widely used and recognized by search engines. In this way, she is maximizing her SEO and crafting a seamless piece of writing all at the same time. |
The following is a mock example of anchor text used in a blogpost: | The following is a mock example of anchor text used in a blogpost: | ||
It's that time of year again. Autumn leaves turning vibrant hues of orange, red and gold. Cool, crisp mornings and dry warm days lead us into winter and more dramatic weather. While nature's show is beautiful to observe, autumn weather can leave skin dry, chapped and sore. Soothing dry skin is the first step to healing essential to | It's that time of year again. Autumn leaves turning vibrant hues of orange, red and gold. Cool, crisp mornings and dry warm days lead us into winter and more dramatic weather. While nature's show is beautiful to observe, autumn weather can leave skin dry, chapped and sore. Soothing dry skin is the first step to healing essential to | ||
Revision as of 22:49, 21 October 2010
What is anchor text?
Anchor text, also known as a link label or link title is the clickable text in a hyperlink. Seen in blogposts, online articles, or just about any place you find content on the web, anchor text is a word or string of words that when clicked, will take the user to a specific site or page.
Anchor text is an appealing and valuable alternative to using a traditional link beginning with http://..., etc. because it contextually connects written content to a site or page without disrupting the flow of the writing. In contrast, a traditional http:// link can unnecessarily break content and confuse or distract the reader. Anchor text enhances the flow of online content while highlighting or spotlighting keywords or phrases. Well placed anchor text can add SEO value to online content.
Why is strong anchor text important?
Anchor text provides descriptive information about the content of a relevant link. It can also help determine the ranking a page will receive by search engines.
The following is a scenario where anchor text is employed. Jane is an entrepreneur who makes natural body care products. She writes a weekly online column addressing skin care issues and remedies. In her recent blog, she references a list of ingredients to avoid if you suffer from dry skin. Rather than provide the entire URL of the links she is referencing, Jane uses anchor text to direct readers to the relevant sites, without disrupting the flow of her piece. Readers can choose to click on the anchor text or simply read through her content as they would a paper article. Jane has chosen her anchor text carefully using Google Tools to identify which words or string of words are widely used and recognized by search engines. In this way, she is maximizing her SEO and crafting a seamless piece of writing all at the same time.
The following is a mock example of anchor text used in a blogpost:
It's that time of year again. Autumn leaves turning vibrant hues of orange, red and gold. Cool, crisp mornings and dry warm days lead us into winter and more dramatic weather. While nature's show is beautiful to observe, autumn weather can leave skin dry, chapped and sore. Soothing dry skin is the first step to healing essential to