Difference between revisions of "Anchor Text"
Suzi Ziegler (talk | contribs) (→Why is strong anchor text important?) |
Suzi Ziegler (talk | contribs) (→Ahoy, what is anchor text?) |
||
| Line 1: | Line 1: | ||
==Ahoy, what is anchor text?== | ==Ahoy, what is anchor text?== | ||
| − | Anchor text, also known as a link label or link title is the | + | Anchor text, also known as a link label or a link title is the clickable text in a hyperlink. Often, seen in blogposts or online articles, anchor text is a word or string of words that when clicked take the user to a specific site. |
| + | |||
| + | They are a visually appealing replacement to traditional links beginning with http://, etc. Traditional links beginning with http:// interrupt the flow of a piece by being visually distracting. Often comprised of keywords, they add SEO value by enriching a piece with keyword the a valuable replacement for a distracting include | ||
| + | |||
| + | Words contained in anchor text are important because they determine the ranking a page will receive by search engines. | ||
| + | |||
==Why is strong anchor text important?== | ==Why is strong anchor text important?== | ||
Anchor text gives the user relevant descriptive or contextual information about the content of the link's destination. | Anchor text gives the user relevant descriptive or contextual information about the content of the link's destination. | ||
Revision as of 22:16, 18 October 2010
Ahoy, what is anchor text?
Anchor text, also known as a link label or a link title is the clickable text in a hyperlink. Often, seen in blogposts or online articles, anchor text is a word or string of words that when clicked take the user to a specific site.
They are a visually appealing replacement to traditional links beginning with http://, etc. Traditional links beginning with http:// interrupt the flow of a piece by being visually distracting. Often comprised of keywords, they add SEO value by enriching a piece with keyword the a valuable replacement for a distracting include
Words contained in anchor text are important because they determine the ranking a page will receive by search engines.
Why is strong anchor text important?
Anchor text gives the user relevant descriptive or contextual information about the content of the link's destination.
While anchor text may or may not be related to the actual text of the URL the link might look like this: Wikipedia
In this example, the anchor text is "Wikipedia"; the unwieldy URL http://en.wikipedia.org/wiki/Main_Page displays on the web page as Wikipedia, contributing to clean, easy-to-read text.
Tips for creating powerful anchor text: