| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site.

| ArticleSummary = “Build it and they will come” won’t work in the jungle of today’s web. Mining the rich opportunities available to companies requires the right search engine optimization (SE) tools and techniques. Without those tools, you risk being eaten alive by your better-equipped competitors.

| ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. Pay-per-click ads can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stages of SEO work. But site owners often get a better long-term return on investment from SEO.

| ArticleSummary = Attracting more traffic to your website isn't magic; it just looks that way. When you choose -- and use -- the right search-engine optimization (SE) monitoring and analysis tools, you learn how people are using your website, and how to start attracting more visitors.