Difference between revisions of "Learn/Search-Engine-Optimization"
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| ArticleName = SEO: The Basics | | ArticleName = SEO: The Basics | ||
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Search engine optimization -- or SEO -- is a complex art, and lots of self-described experts offer all kinds of advice. But not all of it is useful, or even accurate. If you're looking to improve traffic to your website, you'll want to learn from the best. | Search engine optimization -- or SEO -- is a complex art, and lots of self-described experts offer all kinds of advice. But not all of it is useful, or even accurate. If you're looking to improve traffic to your website, you'll want to learn from the best. | ||
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| + | | ArticleName = SEO vs PPC | ||
| + | | ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. | ||
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| + | You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO. | ||
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Revision as of 19:17, 12 August 2010
SEO: Help New Customers Find You
The web is a crowded marketplace. You're jostling with competitors to appear in the world's biggest billboard: the first page of search engine results. Winning your place means learning how to apply search engine knowledge and optimization practices to your website and your business.
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