Revision as of 19:14, 12 August 2010

Reach People Seeking What You Sell

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People search the web before they buy. Placing your ads next to relevant search engine results means you're reaching people at the moment when they're looking for what you sell. Learn to use paid search marketing effectively, and you'll be way out ahead of your competitors who haven't a clue.

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Articles about:
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 | ArticleName = Google AdWords Guide for Beginners
 | ArticleSummary = The good thing about Google AdWords is that anyone can get an account up and running in 30 minutes. The bad thing about Google AdWords is that ''anyone'' can get an account up and running in 30 minutes. People who don’t know AdWords well can easily find themselves wasting money, and not getting the results they want. With just a few tips, however, you can create a Google AdWords campaign that’s both effective ''and'' cost-effective.
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-{{ArticleSummary
-| ArticleName = SEO vs PPC
-| ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords.
-You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO.
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 {{ArticleSummary
-| ArticleName = SEO: The Basics
+| ArticleName = SEO vs PPC
-| ArticleSummary = “Build it and they will come” won’t work in the jungle of today’s web. Mining the rich opportunities available to companies requires the right tools and techniques. Without those tools, you risk being eaten alive by your better-equipped competitors.
+| ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords.
-Like an intrepid explorer in the wild, the person searching for something in the jungle of the Internet needs a map and good directions. A properly built website and a well-designed search-engine strategy are the map and directions that lead new customers to your website.
+You can’t guarantee a website’s placement in natural search results. But you can guarantee that a PPC ad will appear next to search terms that are relevant to the products you offer. PPC can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stage of an SEO project. But site owners often get a better long-term return on investment from SEO.
-Search engine optimization, or SEO, is the practice of directing the right people to your website, at the moment when they are looking for what you’re selling. By optimizing your site’s visibility to search engines, you’re putting your business on the Internet map, and outlining quick, easy routes to your site.
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-{{ArticleSummary
-| ArticleName = Free SEO Tools
-| ArticleSummary = Attracting more traffic to your website isn't magic; it just looks that way. When you choose -- and use -- the right monitoring and analysis tools, you can learn how people are using your website, and get the information you need to start attracting more visitors.
-Search engine optimization -- or SEO -- is a complex art, and lots of self-described experts offer all kinds of advice. But not all of it is useful, or even accurate. If you're looking to improve traffic to your website, you'll want to learn from the best.
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Difference between revisions of "Learn/Pay-Per-Click"

Revision as of 19:14, 12 August 2010

Reach People Seeking What You Sell

Resources