Difference between revisions of "Learn/Reputation-Management"

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     Enhance and Protect Your Online Reputation<br>
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     Enhance & Protect Your Online Reputation<br />
 
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<p><strong>The web is a 24/7 marketplace.</strong> Whether you're open for business or closed for the night, your customers are talking about you. Do you know what they're saying -- and do you know how to respond? Learn from the experts how to manage your company's online reputation.</p>
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<p><big><strong>The web is a 24/7 marketplace.</strong><br />Whether you're open for business or closed for the night, your customers are talking about you. Do you know what they're saying -- and do you know how to respond? Learn from the experts how to manage your company's online reputation.</big></p>
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| ArticleName = Why Outbound Links Matter
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| ArticleLocation = Why-Outbound-Links-Matter
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| ArticleSummary = You probably know you need good inbound links to help your site rank better in search results. But you may not realize that outbound links can also help you build your Web presence, and get more people coming to your site.
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| ArticleName = Guest Blogging for Online Visibility
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| ArticleName = 10 Ways To Get Noticed in Your Industry
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| ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
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| ArticleLocation = 10-Ways-To-Get-Noticed-in-Your-Industry
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| ArticleSummary = If you’re looking to stand out from the bland content so prevalent on other websites, you’ll need more than just writing talent. You’ll need to think outside the box – and you can start by trying these 10 innovative ways to get noticed in your industry.
 
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| ArticleName = Track Your Social Presence
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| ArticleName = Good Website Design Helps Small Business Stand Tall
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| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
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| ArticleLocation = Good-Website-Design-Helps-Small-Business-Stand-Tall
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| ArticleSummary = A well-designed website is like an employee who’s responsible, professionally dressed and ready to greet and help every customer who walks through the door. Read our tips and advice for creating an online presence that wins customer confidence and new sales.
 
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{{ArticleSummary
 
{{ArticleSummary
 
| ArticleName = Boost Conversions and SEO with Contact Info
 
| ArticleName = Boost Conversions and SEO with Contact Info
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| ArticleLocation = Boost-Conversions-and-SEO-with-Contact-Info
 
| ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings.
 
| ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings.
 
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| ArticleName = Business Blog 101
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| ArticleName = Keep Track of Inbound Links
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| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road.
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| ArticleLocation = Keep-Track-of-Inbound-Links
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| ArticleSummary = Getting inbound links to your website from good, reputable sites can help your site appear higher in search results, and get you more visitors. Make sure you monitor links to your site so you can make sure they're increasing, and coming from the right places.
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| ArticleName = PR Strategy for Small Business
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| ArticleLocation = PR-Strategy-for-Small-Business
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| ArticleSummary = Public relations can be an effective – and inexpensive – way to market your products and services to customers, other businesses and investors. It’s also a great way to create more links to your website and boost your company’s Web presence.
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| ArticleName = Handle a Public Relations Error Like a Pro
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| ArticleLocation = Handle-a-Public-Relations-Error-Like-a-Pro
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| ArticleSummary = Every business makes a mistake now and then. If you’re lucky, only you will notice. Some mistakes, however, affect other people, and you have to go public with the mistake – and the remedy.
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{{ArticleSummary
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| ArticleName = Good Search Rankings for Your Brand
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| ArticleLocation = Good-Search-Rankings-for-Your-Brand
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| ArticleSummary = Here’s the ultimate frustration for a business owner: Typing your own name into Google’s search bar, and finding yourself outranked by other professionals who have the same name. Learn three free, easy steps to push your own brand higher in search results.
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{{ArticleSummary
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| ArticleName = What to Do If Your Content is Stolen
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| ArticleLocation = What-to-Do-If-Your-Content-is-Stolen
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| ArticleSummary = You've spent months or years building your website and its content, and you're proud of it. One day you find that some thrown-together website has copied your content and tried to pass it off as its own work. This is incredibly frustrating. Worse, your site can be punished if search engines decide that your site is the one hosting the duplicate content - not the other site.
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Think of a weblog as an alternative vehicle for conveying information, apart from your website.
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{{ArticleSummary
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| ArticleName = Guest Blogging for Online Visibility
 +
| ArticleLocation = Guest-Blogging-for-Online-Visibility
 +
| ArticleSummary = Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Reputation Management: Neutralize the Bad with the Good
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| ArticleName = Track Your Social Presence
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| ArticleSummary = The social web is increasingly a place where consumers have the power -- and the platforms -- to proclaim their displeasure with companies' bad customer service. While that's not a bad thing, negative comments about your business can be a reputation nightmare.
+
| ArticleLocation = Track-Your-Social-Presence
 +
| ArticleSummary = Every online marketing advice site is telling you to get active on Twitter, Facebook and other social sites. It's great advice, but there's one big problem: How do you track all this activity? Fortunately, people with deep experience in social media marketing have picked through the myriad tools available for tracking your social reach. We offer a list of recommended tools to help you get started - many of them free.
 +
}}
  
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Imagine: A disgruntled customer has blogged, filed a Ripoff Report, or said something online about a bad experience with your company. Worse yet, it's showing up when someone searches for your business name or website. This can cast doubt into the hearts (and pocketbooks) of potential customers doing research before they buy.
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{{ArticleSummary
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| ArticleName = Business Blog 101
 +
| ArticleLocation = Business-Blog-101
 +
| ArticleSummary = A blog can help you rev up your business. But it can also backfire, unless you use it in a way that makes sense for you and the folks who keep your wheels on the road. Think of a weblog as an alternative vehicle for conveying information, apart from your website.
 
}}
 
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{{ArticleSummary
 
{{ArticleSummary
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| ArticleName = Send Bad Grammar to the Slammer
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| ArticleName = Reputation Management: Neutralize the Bad with the Good
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| ArticleSummary = Your site is your calling card to potential clients from every corner of the globe. Skimping on good grammar practice is a surefire way to make an unfavorable first impression. You wouldn't print business cards without proofreading the copy first, and the same applies to your website.
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| ArticleLocation = Reputation-Management:-Neutralize-the-Bad-with-the-Good
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| ArticleSummary = The social web is increasingly a place where consumers have the power -- and the platforms -- to proclaim their displeasure with companies' bad customer service. While that's not a bad thing, negative comments about your business can be a reputation nightmare and show up for searches about you.
 
}}
 
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Latest revision as of 05:25, 6 November 2013

Enhance & Protect Your Online Reputation

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The web is a 24/7 marketplace.
Whether you're open for business or closed for the night, your customers are talking about you. Do you know what they're saying -- and do you know how to respond? Learn from the experts how to manage your company's online reputation.

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