Difference between revisions of "SEO Competitive Analysis/web analytics"

(Setting up template for article)
(migration import)
 

(8 intermediate revisions by one other user not shown)



Line 3: Line 3:
 
| Name = Michelle Knight
 
| Name = Michelle Knight
 
| Header = SEO: Out-Analyzing%Your%Competition%With%Web%Analytics
 
| Header = SEO: Out-Analyzing%Your%Competition%With%Web%Analytics
| Subhead =
+
| Date = January 10, 2012
| Bitly = http://bit.ly/web+analytics
 
| Date = November 13, 2011
 
 
}}
 
}}
  
== SEO Competitive Analysis: Looking Through Your Customers' Eyes==
+
== What Are Web Analytics ==
 
----
 
----
When people search for something on the Web, they want to find it quickly. If you've done a good job of making your website friendly to search engines, someone looking for what you sell may find you right away. If not, a seeker may turn to a competitor.  
+
Have you ever wondered who is coming to your web site, why your customers choose you over the competition, and what users are doing on your website? Web Analytics provides this information without needing to be physically present, watching hundreds or thousands of customers individually. According to the [[http://www.webanalyticsassociation.org/?page=aboutus/?page=aboutus|Web Analytics Association]], "Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."
  
  
== A Plan For Assessing Your Competition ==
+
== How Can Web Analytics Be Used to Out-Play Your Competition==
----
 
  
 +
== When To Use Another Tool Besides Web Analytics ==
  
== When To Copy Competitors ==
+
== Changing your Web Analytics Strategies To Meet Changing SEO ==  
 
 
  
 +
----
  
== Revisit Competitive Analysis Regularly ==
 
----
 
SEO competitive analysis isn't a one-off thing. When you look through your customers' eyes six months from now, you may see different competitors in your market space. You may see different keywords, content, technologies, and links that you need to take account of to stay competitive. Make sure you do competitive analysis as often as it makes sense for your industry.
 
  
 
{{LearnBottomBio
 
{{LearnBottomBio

Latest revision as of 09:21, 10 November 2013

By [[User:|]] on

What Are Web Analytics


Have you ever wondered who is coming to your web site, why your customers choose you over the competition, and what users are doing on your website? Web Analytics provides this information without needing to be physically present, watching hundreds or thousands of customers individually. According to the [Analytics Association], "Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."


How Can Web Analytics Be Used to Out-Play Your Competition

When To Use Another Tool Besides Web Analytics

Changing your Web Analytics Strategies To Meet Changing SEO