Difference between revisions of "Learn/SEO-Mistakes-Even-Experienced-Web-Designers-Make"

Latest revision as of 13:57, 7 November 2012

By [[User:|]] on

Build search optimization into your site

Even really good web designers can make structural, coding or design decisions that pose real problems for search engines. There's so much detail involved in website creation, sometimes a design decision that's great for users can have a big, unintended negative effect on your search rankings. It's a real loss to your business if your beautiful and very usable website doesn't get customers coming to it from the search engines.

If you launch a newly redesigned site that includes a critical SEO mistake, you'll probably know immediately, because your traffic will plummet. But if your site is brand new, or it's been essentially the same for some time, it's quite possible you could have one or more of the problems discussed in the articles below. If your site does have one of these SEO issues, there won't be anything very dramatic going on - your site simply won't rank as well as it could.
Read the rest of this article on AboutUs.com blog.

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-{{ArticleTemplate
+{{ArticleTemplate2
 | Writer = Michael_R_Cottam
 | Name = Michael Cottam
 | Header = SEO%20Mistakes%Even%20Experienced%20Web%20Designers%20Make
 | Subhead = Build search optimization into your site
-| Bitly = http://bit.ly/TwinHomePages
+| Bitly = http://bit.ly/SEOmistakes
-| Date = November 4, 2010
+| Date = November 5, 2010
-| Image = Image:MichaelCottam.jpg
-| AgencyImage = Image:MichaelCottamLogo.png
-| AuthorWebsite = MichaelCottam.com
-| ShortBio = is an independent SEO consultant in Portland, Oregon, and an associate at [[SEOmoz.com|SEOmoz]] in Seattle, Washington.  Michael co-founded TheBigDay honeymoon travel and registry company in 2001, and was responsible for the website and SEO for that company. He's on the board of [[SEMpdx.org|SEMpdx]] and manages sponsorships for SEMpdx events, including the annual  [[SearchFest.org| SearchFest conference]].
 }}
+==Build search optimization into your site==
+----
+Even really good web designers can make structural, coding or design decisions that pose real problems for search engines.  There's so much detail involved in website creation, sometimes a design decision that's great for users can have a big, unintended negative effect on your search rankings. It's a real loss to your business if your beautiful and very usable website doesn't get customers coming to it from the search engines.
-Even really good web designers can make strucural, coding or design decisions that pose real problems for search engines.  There's so much detail involved in web design, sometimes a design decision can result in unintentionally blocking search engine crawlers from part of a site. It's a real loss to your business if some of those pages are the ones that generate revenue or leads for you.
+{{SiteReportMedRecAd}}If you launch a newly redesigned site that includes a critical SEO mistake, you'll probably know immediately, because your traffic will plummet. But if your site is brand new, or it's been essentially the same for some time, it's quite possible you could have one or more of the problems discussed in the articles below. If your site does have one of these SEO issues, there won't be anything very dramatic going on - your site simply won't rank as well as it could.
+<br />
-I've outlined a few very commonly overlooked issues in the articles listed below. The good news is, every one of them is easy to address.
+<big><strong>''Read the rest of this article on [http://www.aboutus.com/seo-mistakes-even-experienced-web-designers-make/ AboutUs.com blog].''</strong></big>
-As one of about 20 people who answer questions in the forum at [[SEOmoz.org|SEOmoz]], a site offering tools and tutorials for search marketing professionals. I've seen an interesting and diverse range of issues come up among the SEO professionals who are forum members. Typically these members' sites are well-designed, with nice navigation, great user experience, and rich content. But even these professionally created sites turn out to include one or more of the classic SEO mistakes that a good web designer can make.
-It's easy to spot an error when something dramatic happens, like a sudden drop in traffic to the site or search rankings. When a site simply doesn't rank as well as it might, that can mean an SEO mistake is lurking somewhere within it.
-You can [[Online Visibility Audit|take a look at how search engines see your own site]] to see where it's doing fine and where it needs improvement.
-The mistakes explained in the articles below don't have glaringly obvious symptoms - that's why a company can easily miss them when it launches a new or redesigned site. Take a look through your site's [[Online Visibility Audit|visibility audit]], read about these common mistakes, and make sure your site is fully visible to search engines.