Difference between revisions of "Learn/SEO-Mistakes-Even-Experienced-Web-Designers-Make"

Latest revision as of 13:57, 7 November 2012

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Build search optimization into your site

Even really good web designers can make structural, coding or design decisions that pose real problems for search engines. There's so much detail involved in website creation, sometimes a design decision that's great for users can have a big, unintended negative effect on your search rankings. It's a real loss to your business if your beautiful and very usable website doesn't get customers coming to it from the search engines.

If you launch a newly redesigned site that includes a critical SEO mistake, you'll probably know immediately, because your traffic will plummet. But if your site is brand new, or it's been essentially the same for some time, it's quite possible you could have one or more of the problems discussed in the articles below. If your site does have one of these SEO issues, there won't be anything very dramatic going on - your site simply won't rank as well as it could.
Read the rest of this article on AboutUs.com blog.

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-Even really good web designers make implementation decisions that are real problems for the search engines.  There's so much to web design that it's easy to be unaware of some of the nuances of SEO. Here, I'm listing the most commonly overlooked problems -- and the good news is that every one of them is easy to address.
+{{ArticleTemplate2
+| Writer = Michael_R_Cottam
+| Name = Michael Cottam
+| Header = SEO%20Mistakes%Even%20Experienced%20Web%20Designers%20Make
+| Subhead = Build search optimization into your site
+| Bitly = http://bit.ly/SEOmistakes
+| Date = November 5, 2010
+}}
+==Build search optimization into your site==
+----
+Even really good web designers can make structural, coding or design decisions that pose real problems for search engines.  There's so much detail involved in website creation, sometimes a design decision that's great for users can have a big, unintended negative effect on your search rankings. It's a real loss to your business if your beautiful and very usable website doesn't get customers coming to it from the search engines.
-In my work with SEOmoz, I'm one of about 20 people who answer questions from SEOmoz's PRO members in their Q&A forum.  This has given me exposure to an interesting and diverse range of SEO issues, ranging from figuring out why a competitor's site ranks slightly better than the member's site, to utter catastrophe where the member's site disappears completely from the index.  And typically these members' sites are well-designed, with nice navigation, great user experience, and rich content.  From my experience with these Q&A questions, plus my own SEO consulting work, I've come up with my "Top 10" list of classic SEO mistakes that even good web designers make.
+{{SiteReportMedRecAd}}If you launch a newly redesigned site that includes a critical SEO mistake, you'll probably know immediately, because your traffic will plummet. But if your site is brand new, or it's been essentially the same for some time, it's quite possible you could have one or more of the problems discussed in the articles below. If your site does have one of these SEO issues, there won't be anything very dramatic going on - your site simply won't rank as well as it could.
+<br />
-In general, the kinds of mistakes in my list don't have obvious symptoms.  It's more a matter of not ranking as well as you might if you HADN'T made the mistake.  If you made the mistake as part of a site redesign, and all of a sudden your traffic and rankings dropped dramatically, then you'd know something was wrong.  But most of the time, there's no sudden change--you've just NEVER ranked as well as you should have.  It's like you bought a manual transmission car, and never realized there was any gear but 1st.
+<big><strong>''Read the rest of this article on [http://www.aboutus.com/seo-mistakes-even-experienced-web-designers-make/ AboutUs.com blog].''</strong></big>