Difference between revisions of "Learn/Search-Engine-Optimization"
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Shared Page Titles: Classic SEO Mistake | | ArticleName = Shared Page Titles: Classic SEO Mistake | ||
| − | | ArticleLocation = | + | | ArticleLocation = Shared-Page-Titles:-Classic-SEO-Mistake |
| ArticleSummary = The page title is one of the most important ways that search engines determine what a web page is about. That means you should make sure each web page on your site has its own unique title, one that accurately reflects its content and purpose. And each page title should include the most important keyword or keyword phrase for that page: the words most people would use to find the page’s key content. | | ArticleSummary = The page title is one of the most important ways that search engines determine what a web page is about. That means you should make sure each web page on your site has its own unique title, one that accurately reflects its content and purpose. And each page title should include the most important keyword or keyword phrase for that page: the words most people would use to find the page’s key content. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Google Instant Changes Local Search SEO | | ArticleName = Google Instant Changes Local Search SEO | ||
| − | | ArticleLocation = | + | | ArticleLocation = Google-Instant-Changes-Local-Search-SEO |
| ArticleSummary = Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly. | | ArticleSummary = Once again, Google has moved the proverbial goal post by announcing its newest search engine feature, Google Instant. And website owners will need to get very savvy with their search engine optimization if they want to score. What is It? Google Instant displays search results as you type, in real time, making searches more interactive and immediate. As you type, Google Instant updates search results, instantly. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Twin Home Pages: Classic SEO Mistake | | ArticleName = Twin Home Pages: Classic SEO Mistake | ||
| − | | ArticleLocation = | + | | ArticleLocation = Twin-Home-Pages:-Classic-SEO-Mistake |
| ArticleSummary = Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines. | | ArticleSummary = Most websites have a home page with something like index.php or default.aspx at the end of its URL – for example, MyWebsite.com/index.php. Just like your underwear, you really shouldn’t be showing that level of detail to the public. Even worse than an unexpected glimpse of the skivvies, these extras at the end of a site’s URL could indicate that the webmaster has inadvertently crippled the site’s visibility to search engines. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Multiple Subdomains: Classic SEO Mistake | | ArticleName = Multiple Subdomains: Classic SEO Mistake | ||
| − | | ArticleLocation = | + | | ArticleLocation = Multiple-Subdomains:-Classic-SEO-Mistake |
| ArticleSummary = You might think – and many web designers do think – that subdomains are a nice way to organize your website. People often put the company blog on blog.mywebsite.com, the product catalog and shopping cart on store.mywebsite.com, and job listings on career.mywebsite.com. While this seems like a reasonable way to structure a website, it's a real problem for search engine optimization. | | ArticleSummary = You might think – and many web designers do think – that subdomains are a nice way to organize your website. People often put the company blog on blog.mywebsite.com, the product catalog and shopping cart on store.mywebsite.com, and job listings on career.mywebsite.com. While this seems like a reasonable way to structure a website, it's a real problem for search engine optimization. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Keyword Research Is Key to Online Success | | ArticleName = Keyword Research Is Key to Online Success | ||
| − | | ArticleLocation = | + | | ArticleLocation = Keyword-Research-Is-Key-to-Online-Success |
| ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords. | | ArticleSummary = Good keyword research is the cornerstone of any website’s success. It gives you powerful insight into the words people use to search for products, services or information. That insight can help you craft content for your website that will make it rank higher in searches for your important keywords. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Get Good Backlinks | | ArticleName = Get Good Backlinks | ||
| − | | ArticleLocation = | + | | ArticleLocation = Get-Good-Backlinks |
| ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords. | | ArticleSummary = Inbound links - also called backlinks - are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site's SEO and boost its ranking in search engine results. That means more people may find the site when searching for its keywords. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Intuitive SEO by the Book | | ArticleName = Intuitive SEO by the Book | ||
| − | | ArticleLocation = | + | | ArticleLocation = Intuitive-SEO-by-the-Book |
| ArticleSummary = If you think of your website as a book, and organise it like one, you’ll find that tuning the site and its pages for best search engine optimization (SEO) becomes easy and intuitive. | | ArticleSummary = If you think of your website as a book, and organise it like one, you’ll find that tuning the site and its pages for best search engine optimization (SEO) becomes easy and intuitive. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Boost Conversions and SEO with Contact Info | | ArticleName = Boost Conversions and SEO with Contact Info | ||
| − | | ArticleLocation = | + | | ArticleLocation = Boost-Conversions-and-SEO-with-Contact-Info |
| ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings. | | ArticleSummary = Putting your contact information out there and freely offering customer service can feel unimportant -- or downright scary. But I'm here to suggest that making contact information available can improve your sales, conversions and search engine rankings. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Get Your Website Indexed | | ArticleName = Get Your Website Indexed | ||
| − | | ArticleLocation = | + | | ArticleLocation = Get-Your-Website-Indexed |
| ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site. | | ArticleSummary = Before a website can be found in search engine results, the search engines must first discover and index that website. The sooner your website gets indexed, the sooner you can apply SEO strategies to boost the site higher in search engine results. Appearing in the top 10 to 20 search results can, in turn, attract more visitors to your site. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Don't Lose People Who Don't Type WWW | | ArticleName = Don't Lose People Who Don't Type WWW | ||
| − | | ArticleLocation = | + | | ArticleLocation = Don't-Lose-People-Who-Don't-Type-WWW |
| ArticleSummary = Though websites often live at web addresses that start with www -- like <nowiki>http://www.Example.com</nowiki> -- it's increasingly common for people to type just Example.com into the navigation bar of a web browser. Most webmasters make sure that typing either "www.Example.com" and "Example.com" into the navigation bar will get someone to the right website. Too often, however, people don't think about this issue, and someone who types just "Example.com" won't get to the website at all. | | ArticleSummary = Though websites often live at web addresses that start with www -- like <nowiki>http://www.Example.com</nowiki> -- it's increasingly common for people to type just Example.com into the navigation bar of a web browser. Most webmasters make sure that typing either "www.Example.com" and "Example.com" into the navigation bar will get someone to the right website. Too often, however, people don't think about this issue, and someone who types just "Example.com" won't get to the website at all. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO: The Basics | | ArticleName = SEO: The Basics | ||
| − | | ArticleLocation = | + | | ArticleLocation = SEO:-The-Basics |
| ArticleSummary = “Build it and they will come” won’t work in the jungle of today’s web. Mining the rich opportunities available to companies requires the right search engine optimization (SEO) tools and techniques. Without those tools, you risk being eaten alive by your better-equipped competitors. | | ArticleSummary = “Build it and they will come” won’t work in the jungle of today’s web. Mining the rich opportunities available to companies requires the right search engine optimization (SEO) tools and techniques. Without those tools, you risk being eaten alive by your better-equipped competitors. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = SEO vs PPC | | ArticleName = SEO vs PPC | ||
| − | | ArticleLocation = | + | | ArticleLocation = SEO-vs-PPC |
| ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. Pay-per-click ads can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stages of SEO work. But site owners often get a better long-term return on investment from SEO. | | ArticleSummary = Every website owner wants to rank high in search results for the site’s most important keywords. But getting into the first page of search results takes a lot of time and search engine optimization (SEO) work, especially if there’s hot competition for your most important keywords. Pay-per-click ads can help a new site establish its brand quickly, and a PPC campaign can cost less than the initial stages of SEO work. But site owners often get a better long-term return on investment from SEO. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Free SEO Tools | | ArticleName = Free SEO Tools | ||
| − | | ArticleLocation = | + | | ArticleLocation = Free-SEO-Tools |
| ArticleSummary = Attracting more traffic to your website isn't magic; it just looks that way. When you choose -- and use -- the right search-engine optimization (SEO) monitoring and analysis tools, you learn how people are using your website, and how to start attracting more visitors. | | ArticleSummary = Attracting more traffic to your website isn't magic; it just looks that way. When you choose -- and use -- the right search-engine optimization (SEO) monitoring and analysis tools, you learn how people are using your website, and how to start attracting more visitors. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = Creating an XML Sitemap | | ArticleName = Creating an XML Sitemap | ||
| − | | ArticleLocation = | + | | ArticleLocation = Creating-an-XML-Sitemap |
| ArticleSummary = A sitemap can help search engines index more of the pages on your site, more quickly, making it easier for people to find your website. A complete XML (Extensible Markup Language) sitemap can direct search engines to your most important pages, increasing the likelihood that these pages will be indexed and then discovered by the people you want to attract. | | ArticleSummary = A sitemap can help search engines index more of the pages on your site, more quickly, making it easier for people to find your website. A complete XML (Extensible Markup Language) sitemap can direct search engines to your most important pages, increasing the likelihood that these pages will be indexed and then discovered by the people you want to attract. | ||
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{{ArticleSummary | {{ArticleSummary | ||
| ArticleName = An HTML Sitemap Helps Search Engines Discover You | | ArticleName = An HTML Sitemap Helps Search Engines Discover You | ||
| − | | ArticleLocation = | + | | ArticleLocation = An-HTML-Sitemap-Helps-Search-Engines-Discover-You |
| ArticleSummary = A sitemap -- also written as "site map" -- helps search engine spiders and crawlers find and index all the pages on a website more quickly than they might be able to do otherwise. This matters because if a web page hasn't been indexed by a search engine, it cannot show up for any searches in that engine. | | ArticleSummary = A sitemap -- also written as "site map" -- helps search engine spiders and crawlers find and index all the pages on a website more quickly than they might be able to do otherwise. This matters because if a web page hasn't been indexed by a search engine, it cannot show up for any searches in that engine. | ||
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Revision as of 17:50, 19 May 2011
SEO: Attract People to Your Website
The Web is a crowded marketplace.
You're jostling with competitors to appear in the world's biggest billboard: the first page of search engine results. Winning your place means learning how to apply search engine optimization (SEO) practices to your website and your business.
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