Difference between revisions of "Learn/The-Importance-of-a-Landing-Page"
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The example below shows the landing page you reach when you click on a Tassimo ad. If you look closely, you can see that the URL for the landing page has the word "promotions" in it. This indicates the page was designed for the company's ad campaign. | The example below shows the landing page you reach when you click on a Tassimo ad. If you look closely, you can see that the URL for the landing page has the word "promotions" in it. This indicates the page was designed for the company's ad campaign. | ||
| − | [[Image:TassimoLandingPage.png| | + | [[Image:TassimoLandingPage.png|550px]] |
==Why Use a Landing Page?== | ==Why Use a Landing Page?== | ||
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==What To Include on a Landing Page== | ==What To Include on a Landing Page== | ||
| − | + | A landing page should include a brief overview of the product or service it's promoting. The page should include enough information for a visitor to decide right then and there that they want to purchase the product, or should provide a way to learn more. | |
| − | + | You must decide what you want from people visiting the landing page. Do you want them to: | |
| − | |||
| − | |||
| − | + | * Buy a specific product right now? | |
| + | * Request information so you can capture their email address or other contact information? | ||
| + | * Download a trial version of your product? | ||
| + | * Watch a demo video? | ||
| − | + | Including a call to action and a button to click will help you "convert" visitors...that is, get them to do what you want. In the example below, the call to action is quite obvious: Wirefly wants to find out if you're in their service area before they even start trying to sell you a phone or phone plan. | |
| − | |||
| − | + | [[Image:WireflyCallToAction.png]] | |
| + | |||
| + | A call-to-action button can say almost anything, but it should urge action in language such as “Contact Us Today!” or “Click here to order...” or "Learn more." | ||
| + | |||
| + | ==Where Do You Put a Landing Page?== | ||
| + | Creating a unique, yet easy to remember URL for your landing page is key to getting visits. For a landing page directly off of your company's website the URL should look something like this: | ||
http://www.yourwebsite.com/campaign-name/ | http://www.yourwebsite.com/campaign-name/ | ||
Revision as of 00:11, 15 January 2011
By [[User:|]] on
When you're about to launch a new marketing campaign, creating a special landing page on your site should be at the top of your list.
Contents
What Is a Landing Page?
A landing page is a page on your website that you link people to for a specific purpose.
Marketers often create a new landing page as the destination for people who click on a particular advertisement.
The example below shows the landing page you reach when you click on a Tassimo ad. If you look closely, you can see that the URL for the landing page has the word "promotions" in it. This indicates the page was designed for the company's ad campaign.
Why Use a Landing Page?
Your website’s home page is the place to tell the world who you are and what you do. If you link people to your home page from an ad, you'll either force people to search around on your site for what the ad promised, or you'll have to put your promotion on your home page.
Using a special landing page for each marketing campaign or ad provides a better experience for your visitors. It's also a good way to get people to focus on your offering, without other distractions.
What To Include on a Landing Page
A landing page should include a brief overview of the product or service it's promoting. The page should include enough information for a visitor to decide right then and there that they want to purchase the product, or should provide a way to learn more.
You must decide what you want from people visiting the landing page. Do you want them to:
- Buy a specific product right now?
- Request information so you can capture their email address or other contact information?
- Download a trial version of your product?
- Watch a demo video?
Including a call to action and a button to click will help you "convert" visitors...that is, get them to do what you want. In the example below, the call to action is quite obvious: Wirefly wants to find out if you're in their service area before they even start trying to sell you a phone or phone plan.
A call-to-action button can say almost anything, but it should urge action in language such as “Contact Us Today!” or “Click here to order...” or "Learn more."
Where Do You Put a Landing Page?
Creating a unique, yet easy to remember URL for your landing page is key to getting visits. For a landing page directly off of your company's website the URL should look something like this: http://www.yourwebsite.com/campaign-name/
Some companies go as far as purchasing a domain name for some of their higher priority landing pages. This makes the URL even easier to remember. It can be associated directly with the campaign and will not necessarily need to be associated with the company.
Have you had a chance to create a landing page? Did it help your company with marketing? Feel free to share your experience below!