Difference between revisions of "ViralSpiral"
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| − | The [[ViralSpiral]] is a positive feedback spiral that exponentially increases the number of engaged [[CommunityMember]]s. Our community products should | + | The [[ViralSpiral]] is a positive feedback spiral that exponentially increases the number of engaged [[CommunityMember]]s. Our community products should provide effective incentives and affordances for each phase in the [[ViralSpiral]]. |
| − | + | # [[CommunityMember]] notices a niche for a friend | |
| − | + | # [[CommunityMember]] invites friend to occupy niche | |
| − | + | # Friend accepts invitation | |
| − | + | # Friend is "plugged in" to niche | |
| − | + | # Friend expands role from niche into that of full [[CommunityMember]] | |
| − | + | # Friend closes the loop | |
| + | |||
| + | == Affordances == | ||
| + | # niche already exists and is easily noticed | ||
| + | # easy to invite friend into that specific niche | ||
| + | # easy to accept whenever convenient | ||
| + | # immediately and automatically "plugged in" to the niche and the context around it | ||
| + | # enjoys niche enough to explore. enjoys exploration enough to expand role | ||
| + | # quickly notices niches for their own friends | ||
Revision as of 18:40, 20 September 2007
The ViralSpiral is a positive feedback spiral that exponentially increases the number of engaged CommunityMembers. Our community products should provide effective incentives and affordances for each phase in the ViralSpiral.
- CommunityMember notices a niche for a friend
- CommunityMember invites friend to occupy niche
- Friend accepts invitation
- Friend is "plugged in" to niche
- Friend expands role from niche into that of full CommunityMember
- Friend closes the loop
Affordances
- niche already exists and is easily noticed
- easy to invite friend into that specific niche
- easy to accept whenever convenient
- immediately and automatically "plugged in" to the niche and the context around it
- enjoys niche enough to explore. enjoys exploration enough to expand role
- quickly notices niches for their own friends
