balance.com

Balance.com Balance pure diet products.

Balance Bar manufactures energy and meal replacement bars designed for active individuals seeking portable, nutritionally balanced snacks. The company was founded in 1992 around the 40-30-30 nutritional theory — 40% carbohydrates, 30% protein, and 30% fat — and expanded its lineup to six bar varieties, including the Original Balance Bar, Balance Gold, and a 100-Calorie Bar. At the time of this record, the brand was associated with Kraft Foods and based in Rye Brook, NY.