Verifying against the live site and live WHOIS/DNS…
Common questions
Is allurebridals.com legit or a scam?
AboutUs doesn't label sites "legit" or "a scam": this page lists the dated registration, DNS, HTTPS, mail-authentication and safety checks we could verify, each with its source, so you can decide for yourself.
Who owns allurebridals.com?
Nobody has completed AboutUs's owner verification for allurebridals.com. That's true of most sites here — it isn't itself a warning sign.
Correct a description, link or other detail. Submissions are reviewed before publication.
Registered 2001 · site is live · HTTPS valid
AllureBridals.com
Allure Bridals operates a bridal wear retail business based in Memphis, Tennessee. The company sells wedding dresses and related bridal apparel, and is part of a larger portfolio that includes multiple bridal and formal wear brands such as Casablanca Bridal, Bill Levkoff, and Alfred Angelo.
Checked in the last 30 daysOlder, dated recordFrom registration records
Registered 25 years ago · on AboutUs since 2007 · 1 registrar change since Apr 12, 2009 · no registrant change on record since 2009 · last checked Nov 1, 2026.
Registration
RegisteredMar 21, 2001allurebridals.com was registered on Mar 21, 2001.Source: RDAP, fetched Aug 22, 2026
AboutUs record
AboutUs wiki pageAboutUs wiki pageSep 13, 2007 – Apr 4, 2014An AboutUs wiki page described allurebridals.com from Sep 13, 2007 to Apr 4, 2014 (2 edits).Source: AboutUs wiki archive, 2006–2023
Registrar
Register.comApr 12, 2009 – Jun 3, 2012Registrar Register.com in the WHOIS and RDAP records held for allurebridals.com, from Apr 12, 2009 to Jun 3, 2012.Source: WHOIS / RDAP archive (who.is)GoDaddy.com, LLC
Registrant
Registrant recordsApr 12, 2009 – Mar 1, 2026Registration records for allurebridals.com are held from Apr 12, 2009 to Mar 1, 2026 (118 records). None shows a change of registrant. Privacy-service and redaction changes, renames of the same organization and new contacts at it are not counted.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
No registrant changes recorded, 2009–2026
Zone file
Nameservers: 1and1.comApr 12, 2009 – May 15, 2012Registration records listed 1and1.com nameservers (ns47.1and1.com, ns48.1and1.com) for allurebridals.com from Apr 12, 2009 to May 15, 2012.Source: From registration records (WHOIS / RDAP archive, who.is)
Certificate
Let's EncryptApr 1, 2026 – Nov 1, 2026 (latest)Let's Encrypt issued 23 certificates for allurebridals.com from Apr 1, 2026, the latest valid until Jan 21, 2027. Seen in use on Sep 30, 2026.Source: Certificate Transparency logs (AboutUs's own certificate-log reader); TLS check, Sep 30, 2026
20052010201520202025Apr ’26← last 12 months, drawn wider
Every dated fact on this lifeline (21)
Mar 21, 2001Registration: allurebridals.com was registered on Mar 21, 2001.Source: RDAP, fetched Aug 22, 2026
Jul 1, 2007AboutUs record: “Images and logos used on this website are the property of Allure Bridals and are protected by the copyright and trademark laws of the United States. Any reproduction or use of such images or logos without the express wr…”Source: AboutUs wiki archive, 2007
Sep 13, 2007 – Apr 4, 2014AboutUs record: An AboutUs wiki page described allurebridals.com from Sep 13, 2007 to Apr 4, 2014 (2 edits).Source: AboutUs wiki archive, 2006–2023
Apr 12, 2009 – Jun 3, 2012Registrar: Registrar Register.com in the WHOIS and RDAP records held for allurebridals.com, from Apr 12, 2009 to Jun 3, 2012.Source: WHOIS / RDAP archive (who.is)
Apr 12, 2009 – Mar 1, 2026Registrant: Registration records for allurebridals.com are held from Apr 12, 2009 to Mar 1, 2026 (118 records). None shows a change of registrant. Privacy-service and redaction changes, renames of the same organization and new contacts at it are not counted.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Apr 12, 2009 – May 15, 2012
All 4 safety checks passed (Nov 1, 2026).
Automated safety checks
DNS (passed)
HTTPS (passed)
Page metadata (passed)
Security headers (passed)
Current facts
Latest available measurements; dated entries retain their dates. These are measurements, not an endorsement of the site.
latest result
Domain registered Mar 21, 2001 — 25 years old.
latest result
Registrar on record: GoDaddy.com, LLC — unchanged since AboutUs began tracking (Sep 7, 2026).
Said about itself in 2007
Jul 1, 2007
“Images and logos used on this website are the property of Allure Bridals and are protected by the copyright and trademark laws of the United States. Any reproduction or use of such images or logos without the express wr…”
Source: AboutUs wiki archive, 2007
Current AboutUs recordJul 11, 2026 – Aug 22, 2026 (latest)Authority and Safety last refreshed Aug 22, 2026.Source: AboutUs checks
GoDaddy.com, LLC
Oct 4, 2016 – Nov 1, 2026 (latest)
Registrar GoDaddy.com, LLC (IANA 146) in the registration data recorded, first on Oct 4, 2016 and most recently on Nov 1, 2026.
Source: RDAP, fetched Aug 22, 2026
Nameservers: GoDaddy
Aug 23, 2012 – Oct 17, 2013
Registration records listed GoDaddy nameservers (ns09.domaincontrol.com) for allurebridals.com from Aug 23, 2012 to Oct 17, 2013. Days a zone file covers are shown from the zone file instead.
Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to GoDaddyAug 23, 2012allurebridals.com's nameservers moved from 1and1.com to GoDaddy at some point between May 15, 2012 and Aug 23, 2012. Last seen at 1and1.com: May 15, 2012 (registration record). First seen at GoDaddy: Aug 23, 2012 (registration record). AboutUs holds no nameserver records for the 3 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Nameservers: GoDaddyOct 18, 2013 – Apr 1, 2016GoDaddy (ns09.domaincontrol.com, ns10.domaincontrol.com) were the nameservers listed for allurebridals.com at every ICANN zone-file snapshot AboutUs holds from Oct 18, 2013 to Apr 1, 2016 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Nameservers: GoDaddyApr 2, 2016 – Dec 12, 2016Registration records listed GoDaddy nameservers (ns09.domaincontrol.com) for allurebridals.com from Apr 2, 2016 to Dec 12, 2016. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Nameservers: CloudflareDec 15, 2016 – Apr 2, 2018Registration records listed Cloudflare nameservers (graham.ns.cloudflare.com, naomi.ns.cloudflare.com) for allurebridals.com from Dec 15, 2016 to Apr 2, 2018. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to CloudflareDec 15, 2016allurebridals.com's nameservers moved from GoDaddy to Cloudflare between Dec 12, 2016 and Dec 15, 2016. Last seen at GoDaddy: Dec 12, 2016 (registration record). First seen at Cloudflare: Dec 15, 2016 (registration record).Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Nameservers: CloudflareApr 3, 2018Cloudflare (graham.ns.cloudflare.com, naomi.ns.cloudflare.com) were the nameservers listed for allurebridals.com at every ICANN zone-file snapshot AboutUs holds from Apr 3, 2018 to Apr 3, 2018 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Nameservers: CloudflareApr 4, 2018 – May 10, 2019Registration records listed Cloudflare nameservers (graham.ns.cloudflare.com, naomi.ns.cloudflare.com) for allurebridals.com from Apr 4, 2018 to May 10, 2019. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Nameservers: GoDaddyNameservers: GoDaddyJul 24, 2019 – Mar 1, 2026Registration records listed GoDaddy nameservers (ns63.domaincontrol.com, ns64.domaincontrol.com) for allurebridals.com from Jul 24, 2019 to Mar 1, 2026.Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to GoDaddyJul 24, 2019allurebridals.com's nameservers moved from Cloudflare to GoDaddy at some point between May 10, 2019 and Jul 24, 2019. Last seen at Cloudflare: May 10, 2019 (registration record). First seen at GoDaddy: Jul 24, 2019 (registration record). AboutUs holds no nameserver records for the 2 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Seen in the .com zone fileJul 28, 2026 – Nov 1, 2026 (latest)First seen in the .com zone file records AboutUs holds on Jul 28, 2026; latest sighting Nov 1, 2026. Nameservers on Nov 1, 2026: ns63.domaincontrol.com, ns64.domaincontrol.com.Source: ICANN CZDS zone file, snapshot Nov 1, 2026
Google Trust ServicesApr 9, 2026 – Nov 1, 2026Google Trust Services issued 20 certificates for allurebridals.com from Apr 9, 2026, the latest valid until Jan 2, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Zone file: Registration records listed 1and1.com nameservers (ns47.1and1.com, ns48.1and1.com) for allurebridals.com from Apr 12, 2009 to May 15, 2012.Source: From registration records (WHOIS / RDAP archive, who.is)
Aug 23, 2012 – Oct 17, 2013Zone file: Registration records listed GoDaddy nameservers (ns09.domaincontrol.com) for allurebridals.com from Aug 23, 2012 to Oct 17, 2013. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Aug 23, 2012Zone file: allurebridals.com's nameservers moved from 1and1.com to GoDaddy at some point between May 15, 2012 and Aug 23, 2012. Last seen at 1and1.com: May 15, 2012 (registration record). First seen at GoDaddy: Aug 23, 2012 (registration record). AboutUs holds no nameserver records for the 3 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Oct 18, 2013 – Apr 1, 2016Zone file: GoDaddy (ns09.domaincontrol.com, ns10.domaincontrol.com) were the nameservers listed for allurebridals.com at every ICANN zone-file snapshot AboutUs holds from Oct 18, 2013 to Apr 1, 2016 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Apr 2, 2016 – Dec 12, 2016Zone file: Registration records listed GoDaddy nameservers (ns09.domaincontrol.com) for allurebridals.com from Apr 2, 2016 to Dec 12, 2016. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Oct 4, 2016 – Nov 1, 2026Registrar: Registrar GoDaddy.com, LLC (IANA 146) in the registration data recorded, first on Oct 4, 2016 and most recently on Nov 1, 2026.Source: RDAP, fetched Aug 22, 2026
Dec 15, 2016 – Apr 2, 2018Zone file: Registration records listed Cloudflare nameservers (graham.ns.cloudflare.com, naomi.ns.cloudflare.com) for allurebridals.com from Dec 15, 2016 to Apr 2, 2018. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Dec 15, 2016Zone file: allurebridals.com's nameservers moved from GoDaddy to Cloudflare between Dec 12, 2016 and Dec 15, 2016. Last seen at GoDaddy: Dec 12, 2016 (registration record). First seen at Cloudflare: Dec 15, 2016 (registration record).Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Apr 3, 2018Zone file: Cloudflare (graham.ns.cloudflare.com, naomi.ns.cloudflare.com) were the nameservers listed for allurebridals.com at every ICANN zone-file snapshot AboutUs holds from Apr 3, 2018 to Apr 3, 2018 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Apr 4, 2018 – May 10, 2019Zone file: Registration records listed Cloudflare nameservers (graham.ns.cloudflare.com, naomi.ns.cloudflare.com) for allurebridals.com from Apr 4, 2018 to May 10, 2019. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Jul 24, 2019 – Mar 1, 2026Zone file: Registration records listed GoDaddy nameservers (ns63.domaincontrol.com, ns64.domaincontrol.com) for allurebridals.com from Jul 24, 2019 to Mar 1, 2026.Source: From registration records (WHOIS / RDAP archive, who.is)
Jul 24, 2019Zone file: allurebridals.com's nameservers moved from Cloudflare to GoDaddy at some point between May 10, 2019 and Jul 24, 2019. Last seen at Cloudflare: May 10, 2019 (registration record). First seen at GoDaddy: Jul 24, 2019 (registration record). AboutUs holds no nameserver records for the 2 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Apr 1, 2026 – Nov 1, 2026Certificate: Let's Encrypt issued 23 certificates for allurebridals.com from Apr 1, 2026, the latest valid until Jan 21, 2027. Seen in use on Sep 30, 2026.Source: Certificate Transparency logs (AboutUs's own certificate-log reader); TLS check, Sep 30, 2026
Apr 9, 2026 – Nov 1, 2026Certificate: Google Trust Services issued 20 certificates for allurebridals.com from Apr 9, 2026, the latest valid until Jan 2, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Jul 11, 2026 – Aug 22, 2026AboutUs record: Authority and Safety last refreshed Aug 22, 2026.Source: AboutUs checks
Jul 28, 2026 – Nov 1, 2026Zone file: First seen in the .com zone file records AboutUs holds on Jul 28, 2026; latest sighting Nov 1, 2026. Nameservers on Nov 1, 2026: ns63.domaincontrol.com, ns64.domaincontrol.com.Source: ICANN CZDS zone file, snapshot Nov 1, 2026
latest result
HTTPS request succeeded for allurebridals.com.
checked Oct 3, 2026
The site names Allure Bridals as the organisation behind it.
checked Oct 3, 2026
The live front page reads as an online shop that sells products, mainly for the public as customers.
Authority 62/100— ahead of 62% of the August 2026 scored sampleClear
Why this authority score
62 is a percentile: higher than 62% of sites we score.
How it's calculated
Prominence (Tranco rank #197,635)+6
Verified continuity: 25.6 years (RDAP registration)+11
Identity corroboration (capped)+4
Security & email hygiene+2
Calibration adjustment (published map)+9
Model score: 32/99 — what these reason lines add up to.
Published Authority (percentile): 62/100 — this site's rank against the August 2026 scored sample. Public Authority is capped at 99.
Safety evidence
No unexpired threat-feed result; name-similarity check available (recorded about 71 days ago); 3/3 transport and email checks available (oldest recorded about 71 days ago). This is evidence coverage, not a probability that a website is safe.
No caution flags in the available scoring observations; this is not a complete safety assessment
What allurebridals.com said about itself, 2007
Quoted from the site's AboutUs wiki page in each year it changed (1 version). These are the page's own words at the time, not AboutUs's assessment. New words · dropped words
2007
Images and logos used on this website are the property of Allure Bridals and are protected by the copyright and trademark laws of the United States. Any reproduction or use of such images or logos without the express written consent of Allure Bridals is a violation of the laws of the United States and will be prosecuted accordingly.
Site history
Dated record — historical facts always carry their date.