Verifying against the live site and live WHOIS/DNS…
Common questions
Is allure.com legit or a scam?
AboutUs doesn't label sites "legit" or "a scam": this page lists the dated registration, DNS, HTTPS, mail-authentication and safety checks we could verify, each with its source, so you can decide for yourself.
Who owns allure.com?
Nobody has completed AboutUs's owner verification for allure.com. That's true of most sites here — it isn't itself a warning sign.
Correct a description, link or other detail. Submissions are reviewed before publication.
3 of 4 safety checks passed (Oct 26, 2026).
Registered 1994 · site is live · HTTPS valid
Allure.com hair, makeup, skin care, beauty news, and free stuff
Allure.com publishes beauty content covering skin care, hair, makeup, and anti-aging innovations, along with related fashion and diet topics. The site serves consumers seeking beauty news, advice, and product information. It is operated by Allure Magazine and based in New York.
Checked in the last 30 daysOlder, dated recordFrom registration records
Registered 32 years ago · on AboutUs since 2013 · 1 registrar change since Jun 17, 2007 · 4 ownership changes since 2007 · last checked Oct 20, 2026.
Registration
RegisteredMay 17, 1994allure.com was registered on May 17, 1994.Source: RDAP, fetched Aug 29, 2026
AboutUs record
AboutUs wiki pageNov 12, 2013 – Apr 4, 2014An AboutUs wiki page described allure.com from Nov 12, 2013 to Apr 4, 2014 (2 edits).Source: AboutUs wiki archive, 2006–2023Said about itself in 2013Jul 1, 2013
Registrar
DOMAINBANKJun 17, 2007 – Jun 9, 2010Registrar DOMAINBANK in the WHOIS and RDAP records held for allure.com, from Jun 17, 2007 to Jun 9, 2010.Source: WHOIS / RDAP archive (who.is)CSC Corporate Domains, Inc.
Ownership
Ownership recordsJun 17, 2007 – Jun 10, 2026Registration records for allure.com are held from Jun 17, 2007 to Jun 10, 2026 (469 records). 4 changes of registrant name or organization are marked. Privacy-service and redaction changes are not counted.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Zone file
Nameservers: advancemags.comJun 17, 2007 – Oct 22, 2009Registration records listed advancemags.com nameservers (ns2.advancemags.com, ns3.advancemags.com) for allure.com from Jun 17, 2007 to Oct 22, 2009.Source: From registration records (WHOIS / RDAP archive, who.is)
Certificate
AmazonAmazonJun 5, 2025 – Oct 26, 2026 (latest)Amazon issued 32 certificates for allure.com from Jun 5, 2025, the latest valid until May 6, 2027. Seen in use on Oct 20, 2026.Source: Certificate Transparency logs (AboutUs's own certificate-log reader); TLS check, Oct 20, 2026DigiCert Inc
200020102020Jan ’26Oct ’26← last 12 months, drawn wider
Every dated fact on this lifeline (30)
May 17, 1994Registration: allure.com was registered on May 17, 1994.Source: RDAP, fetched Aug 29, 2026
Jun 17, 2007 – Jun 9, 2010Registrar: Registrar DOMAINBANK in the WHOIS and RDAP records held for allure.com, from Jun 17, 2007 to Jun 9, 2010.Source: WHOIS / RDAP archive (who.is)
Jun 17, 2007 – Jun 10, 2026Ownership: Registration records for allure.com are held from Jun 17, 2007 to Jun 10, 2026 (469 records). 4 changes of registrant name or organization are marked. Privacy-service and redaction changes are not counted.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Jun 17, 2007 – Oct 22, 2009Zone file: Registration records listed advancemags.com nameservers (ns2.advancemags.com, ns3.advancemags.com) for allure.com from Jun 17, 2007 to Oct 22, 2009.Source: From registration records (WHOIS / RDAP archive, who.is)
Jan 11, 2010 – Oct 17, 2013Zone file: Registration records listed savvis.net nameservers (ns1.savvis.net, ns2.savvis.net, ns3.savvis.net…) for allure.com from Jan 11, 2010 to Oct 17, 2013. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
“The Beauty Expert, allure.com is the ultimate resource for everything beauty. The site features information on skin care, hair, makeup, the latest anti-agi...”
Source: AboutUs wiki archive, 2013
Current AboutUs recordJun 22, 2026 – Sep 18, 2026 (latest)Authority and Safety last refreshed Sep 18, 2026.Source: AboutUs checks
CSC Corporate Domains, Inc.
Jun 16, 2010 – Oct 20, 2026 (latest)
Registrar CSC Corporate Domains, Inc. (IANA 299) in the registration data recorded, first on Jun 16, 2010 and most recently on Oct 20, 2026.
Source: RDAP, fetched Aug 29, 2026
Ownership change
Jun 16, 2010
The registrant name or organization in the registration record changed; first recorded Jun 16, 2010. Who it changed to is in the full report.
Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Ownership changeJun 22, 2011The registrant name or organization in the registration record changed; first recorded Jun 22, 2011. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Ownership changeDec 2, 2013The registrant name or organization in the registration record changed; first recorded Dec 2, 2013. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Ownership changeJun 10, 2026The registrant name or organization in the registration record changed; first recorded Jun 10, 2026. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
4 ownership changes, 2007–2026
Nameservers: savvis.net
Jan 11, 2010 – Oct 17, 2013
Registration records listed savvis.net nameservers (ns1.savvis.net, ns2.savvis.net, ns3.savvis.net…) for allure.com from Jan 11, 2010 to Oct 17, 2013. Days a zone file covers are shown from the zone file instead.
Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to savvis.netJan 11, 2010allure.com's nameservers moved from advancemags.com to savvis.net at some point between Oct 22, 2009 and Jan 11, 2010. Last seen at advancemags.com: Oct 22, 2009 (registration record). First seen at savvis.net: Jan 11, 2010 (registration record). AboutUs holds no nameserver records for the 3 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Nameservers: savvis.netOct 18, 2013 – Jun 1, 2014savvis.net (ns1.savvis.net, ns2.savvis.net, ns3.savvis.net…) were the nameservers listed for allure.com at every ICANN zone-file snapshot AboutUs holds from Oct 18, 2013 to Jun 1, 2014 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Nameservers: savvis.netJun 2, 2014 – Aug 5, 2014Registration records listed savvis.net nameservers (ns1.savvis.net, ns2.savvis.net, ns3.savvis.net…) for allure.com from Jun 2, 2014 to Aug 5, 2014. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Nameservers: Amazon Route 53Jan 24, 2015 – Apr 3, 2018Amazon Route 53 (ns-1162.awsdns-17.org, ns-1973.awsdns-54.co.uk, ns-276.awsdns-34.com…) were the nameservers listed for allure.com at every ICANN zone-file snapshot AboutUs holds from Jan 24, 2015 to Apr 3, 2018 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
DNS moved to Amazon Route 53Jan 24, 2015allure.com's nameservers moved from savvis.net to Amazon Route 53 at some point between Aug 5, 2014 and Jan 24, 2015. Last seen at savvis.net: Aug 5, 2014 (registration record). First seen at Amazon Route 53: Jan 24, 2015 (ICANN zone-file snapshot). AboutUs holds no nameserver records for the 6 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → ICANN zone-file snapshot)
Nameservers: Amazon Route 53Apr 4, 2018 – Sep 8, 2020Registration records listed Amazon Route 53 nameservers (ns-1162.awsdns-17.org, ns-1973.awsdns-54.co.uk, ns-276.awsdns-34.com…) for allure.com from Apr 4, 2018 to Sep 8, 2020. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Nameservers: 1.302830463Sep 24, 2020Registration records listed 1.302830463 nameservers (1.302830463) for allure.com from Sep 24, 2020 to Sep 24, 2020.Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to 1.302830463Sep 24, 2020allure.com's nameservers moved from Amazon Route 53 to 1.302830463 between Sep 8, 2020 and Sep 24, 2020. Last seen at Amazon Route 53: Sep 8, 2020 (registration record). First seen at 1.302830463: Sep 24, 2020 (registration record).Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Nameservers: Amazon Route 53Nameservers: Amazon Route 53Oct 26, 2020 – Jun 10, 2026Registration records listed Amazon Route 53 nameservers (ns-1162.awsdns-17.org, ns-1973.awsdns-54.co.uk, ns-276.awsdns-34.com…) for allure.com from Oct 26, 2020 to Jun 10, 2026.Source: From registration records (WHOIS / RDAP archive, who.is)
DNS moved to Amazon Route 53Oct 26, 2020allure.com's nameservers moved from 1.302830463 to Amazon Route 53 between Sep 24, 2020 and Oct 26, 2020. Last seen at 1.302830463: Sep 24, 2020 (registration record). First seen at Amazon Route 53: Oct 26, 2020 (registration record).Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Seen in the .com zone fileJul 28, 2026 – Sep 24, 2026 (latest)First seen in the .com zone file records AboutUs holds on Jul 28, 2026; latest sighting Sep 24, 2026. Nameservers on Sep 24, 2026: ns-1116.awsdns-11.org, ns-1935.awsdns-49.co.uk, ns-28.awsdns-03.com, ns-836.awsdns-40.net.Source: ICANN CZDS zone file, snapshot Sep 24, 2026
DigiCert IncJun 21, 2025 – Oct 26, 2026DigiCert Inc issued 3 certificates for allure.com from Jun 21, 2025, the latest valid until Jan 7, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
GlobalSign nv-saGlobalSign nv-saJan 5, 2026 – Oct 26, 2026GlobalSign nv-sa issued 2 certificates for allure.com from Jan 5, 2026, the latest valid until May 8, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Let's EncryptApr 4, 2026 – Oct 26, 2026Let's Encrypt issued 13 certificates for allure.com from Apr 4, 2026, the latest valid until Jan 12, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Sectigo LimitedSep 4, 2026 – Oct 26, 2026Sectigo Limited issued 2 certificates for allure.com from Sep 4, 2026, the latest valid until Mar 21, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Google Trust ServicesSep 22, 2026 – Oct 26, 2026Google Trust Services issued 2 certificates for allure.com from Sep 22, 2026, the latest valid until Dec 21, 2026.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Jan 11, 2010
Zone file: allure.com's nameservers moved from advancemags.com to savvis.net at some point between Oct 22, 2009 and Jan 11, 2010. Last seen at advancemags.com: Oct 22, 2009 (registration record). First seen at savvis.net: Jan 11, 2010 (registration record). AboutUs holds no nameserver records for the 3 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Jun 16, 2010 – Oct 20, 2026Registrar: Registrar CSC Corporate Domains, Inc. (IANA 299) in the registration data recorded, first on Jun 16, 2010 and most recently on Oct 20, 2026.Source: RDAP, fetched Aug 29, 2026
Jun 16, 2010Ownership: The registrant name or organization in the registration record changed; first recorded Jun 16, 2010. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Jun 22, 2011Ownership: The registrant name or organization in the registration record changed; first recorded Jun 22, 2011. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Jul 1, 2013AboutUs record: “The Beauty Expert, allure.com is the ultimate resource for everything beauty. The site features information on skin care, hair, makeup, the latest anti-agi...”Source: AboutUs wiki archive, 2013
Oct 18, 2013 – Jun 1, 2014Zone file: savvis.net (ns1.savvis.net, ns2.savvis.net, ns3.savvis.net…) were the nameservers listed for allure.com at every ICANN zone-file snapshot AboutUs holds from Oct 18, 2013 to Jun 1, 2014 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Nov 12, 2013 – Apr 4, 2014AboutUs record: An AboutUs wiki page described allure.com from Nov 12, 2013 to Apr 4, 2014 (2 edits).Source: AboutUs wiki archive, 2006–2023
Dec 2, 2013Ownership: The registrant name or organization in the registration record changed; first recorded Dec 2, 2013. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Jun 2, 2014 – Aug 5, 2014Zone file: Registration records listed savvis.net nameservers (ns1.savvis.net, ns2.savvis.net, ns3.savvis.net…) for allure.com from Jun 2, 2014 to Aug 5, 2014. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Jan 24, 2015 – Apr 3, 2018Zone file: Amazon Route 53 (ns-1162.awsdns-17.org, ns-1973.awsdns-54.co.uk, ns-276.awsdns-34.com…) were the nameservers listed for allure.com at every ICANN zone-file snapshot AboutUs holds from Jan 24, 2015 to Apr 3, 2018 (snapshots exist for only part of 2013–2018).Source: ICANN zone-file snapshots, 2013–2018 (legacy archive)
Jan 24, 2015Zone file: allure.com's nameservers moved from savvis.net to Amazon Route 53 at some point between Aug 5, 2014 and Jan 24, 2015. Last seen at savvis.net: Aug 5, 2014 (registration record). First seen at Amazon Route 53: Jan 24, 2015 (ICANN zone-file snapshot). AboutUs holds no nameserver records for the 6 months in between, so the date of the move is not known more closely.Source: Derived from the nameserver records on this lifeline (registration record → ICANN zone-file snapshot)
Apr 4, 2018 – Sep 8, 2020Zone file: Registration records listed Amazon Route 53 nameservers (ns-1162.awsdns-17.org, ns-1973.awsdns-54.co.uk, ns-276.awsdns-34.com…) for allure.com from Apr 4, 2018 to Sep 8, 2020. Days a zone file covers are shown from the zone file instead.Source: From registration records (WHOIS / RDAP archive, who.is)
Sep 24, 2020Zone file: Registration records listed 1.302830463 nameservers (1.302830463) for allure.com from Sep 24, 2020 to Sep 24, 2020.Source: From registration records (WHOIS / RDAP archive, who.is)
Sep 24, 2020Zone file: allure.com's nameservers moved from Amazon Route 53 to 1.302830463 between Sep 8, 2020 and Sep 24, 2020. Last seen at Amazon Route 53: Sep 8, 2020 (registration record). First seen at 1.302830463: Sep 24, 2020 (registration record).Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Oct 26, 2020 – Jun 10, 2026Zone file: Registration records listed Amazon Route 53 nameservers (ns-1162.awsdns-17.org, ns-1973.awsdns-54.co.uk, ns-276.awsdns-34.com…) for allure.com from Oct 26, 2020 to Jun 10, 2026.Source: From registration records (WHOIS / RDAP archive, who.is)
Oct 26, 2020Zone file: allure.com's nameservers moved from 1.302830463 to Amazon Route 53 between Sep 24, 2020 and Oct 26, 2020. Last seen at 1.302830463: Sep 24, 2020 (registration record). First seen at Amazon Route 53: Oct 26, 2020 (registration record).Source: Derived from the nameserver records on this lifeline (registration record → registration record)
Jun 5, 2025 – Oct 26, 2026Certificate: Amazon issued 32 certificates for allure.com from Jun 5, 2025, the latest valid until May 6, 2027. Seen in use on Oct 20, 2026.Source: Certificate Transparency logs (AboutUs's own certificate-log reader); TLS check, Oct 20, 2026
Jun 21, 2025 – Oct 26, 2026Certificate: DigiCert Inc issued 3 certificates for allure.com from Jun 21, 2025, the latest valid until Jan 7, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Jan 5, 2026 – Oct 26, 2026Certificate: GlobalSign nv-sa issued 2 certificates for allure.com from Jan 5, 2026, the latest valid until May 8, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Apr 4, 2026 – Oct 26, 2026Certificate: Let's Encrypt issued 13 certificates for allure.com from Apr 4, 2026, the latest valid until Jan 12, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Jun 10, 2026Ownership: The registrant name or organization in the registration record changed; first recorded Jun 10, 2026. Who it changed to is in the full report.Source: WHOIS / RDAP archive (who.is); counted by registrant name and organization only
Jun 22, 2026 – Sep 18, 2026AboutUs record: Authority and Safety last refreshed Sep 18, 2026.Source: AboutUs checks
Jul 28, 2026 – Sep 24, 2026Zone file: First seen in the .com zone file records AboutUs holds on Jul 28, 2026; latest sighting Sep 24, 2026. Nameservers on Sep 24, 2026: ns-1116.awsdns-11.org, ns-1935.awsdns-49.co.uk, ns-28.awsdns-03.com, ns-836.awsdns-40.net.Source: ICANN CZDS zone file, snapshot Sep 24, 2026
Sep 4, 2026 – Oct 26, 2026Certificate: Sectigo Limited issued 2 certificates for allure.com from Sep 4, 2026, the latest valid until Mar 21, 2027.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Sep 22, 2026 – Oct 26, 2026Certificate: Google Trust Services issued 2 certificates for allure.com from Sep 22, 2026, the latest valid until Dec 21, 2026.Source: Certificate Transparency logs (AboutUs's own certificate-log reader)
Automated safety checks
DNS (passed)
HTTPS (passed)
Page metadata (passed)
Security headers (failed)
Add the HSTS, Content-Security-Policy, and X-Frame-Options response headers.
AboutUs has not vetted this site. Everything below is what we could measure automatically. Anything you do on the site — paying, sharing personal details, downloading — is between you and the site, not AboutUs.
Current facts
Latest available measurements; dated entries retain their dates. These are measurements, not an endorsement of the site.
latest result
Allure — company name on record since 2013; still matches the live site.
latest result
Domain registered May 17, 1994 — 32 years old.
latest result
Registrar on record: CSC Corporate Domains, Inc. — unchanged since AboutUs began tracking (Jul 23, 2026).
latest result
HTTPS request succeeded for www.allure.com.
checked Sep 29, 2026
The site names Allure as the organisation behind it.
checked Sep 29, 2026
The live front page reads as a news or media site that publishes free content supported by ads, mainly for the public as customers.
Authority 87/100— ahead of 87% of the August 2026 scored sampleClear
Why this authority score
87 is a percentile: higher than 87% of sites we score.
How it's calculated
Prominence (Tranco rank #10,717)+9
Verified continuity: 32.4 years (RDAP registration)+11
Identity corroboration (capped)+4
Security & email hygiene+3
Calibration adjustment (published map)+17
Model score: 44/99 — what these reason lines add up to.
Published Authority (percentile): 87/100 — this site's rank against the August 2026 scored sample. Public Authority is capped at 99.
What allure.com said about itself, 2013
Quoted from the site's AboutUs wiki page in each year it changed (1 version). These are the page's own words at the time, not AboutUs's assessment. New words · dropped words
2013
The Beauty Expert, allure.com is the ultimate resource for everything beauty. The site features information on skin care, hair, makeup, the latest anti-agi...
Site history
Dated record — historical facts always carry their date.
1994
Domain registered (May 17, 1994).
2013
First tracked by AboutUs (Nov 12, 2013); profile edited 2 times through 2014.
✓ name continuity same company name for 13 years✓ domain continuity 32 years registered✓ live verified Oct 26, 2026
Safety evidence
No unexpired threat-feed result; name-similarity check available (recorded about 38 days ago); 3/3 transport and email checks available (oldest recorded about 38 days ago). This is evidence coverage, not a probability that a website is safe.
No caution flags in the available scoring observations; this is not a complete safety assessment