Learn/Too-Many-Links-Can-Hurt-Your-SEO

You shouldn’t load up a web page with tons of links, primarily because it can be very confusing for visitors. If a web page has more than 100 links – even 100 are a lot - you should really reconsider what they’re doing on the page. What is each link for? Does each link offer your visitors valuable information related to what’s on the page? That should be your test. Some people worry that having more than 100 links on the page will earn them the spammer label. Search engines will not automatically think “spam” if they see more than 100 links on a web page. Some pages may really need all those links – maybe it’s a page that catalogues all the available products in a specific line, or maybe it’s a page of links to articles by a very prolific writer, nicely sorted into categories. If it’s a page like this that offers obvious value, don’t worry about it. The one problem you need to think about is that search engines may choose not to follow all those links and add the linked pages to their indexes. So make sure all the links really do matter. The other thing to keep in mind is that a page with lots of links may look like – or actually be – a spammy page. Google warns webmasters against link exchange schemes. A page filled with irrelevant links can certainly look like it’s participating in a reciprocal-linking or paid link scheme. You should be especially careful about hidden links. Google warns that hidden links look like an attempt to deceive its robot. Hidden links are not good for people – they need to know that a link exists in order to use it. As always, the bottom line is to design your site for human visitors – including your links – and to avoid linking solely for the sake of PageRank.