TakeTheCold.com is A book related to sales and business development
Title
Seminar and book on finding information to increase sales, close ratios, revenue.
Description
Excerpted from the website description:
- A sales seminar, top-selling book, and online resources about finding information that will increase your sales, close ratios, and help provide superior client value.
Additional Information
Look what others are saying about Take the Cold Out of Cold Calling:
“The must-have resource to win new business and provide exceptional client value.” Harvey Mackay New York Times #1 Bestselling Author - Swim With the Sharks
“A good salesperson does research on companies; a great salesperson does research on people and the things they care about. Anyone can look at a company's Web site. What Sam teaches is the secrets on how to find inside information and then how to apply it to impress any person, any time.” Keith Ferrazzi, Founder & CEO Ferrazzi Greenlight Bestselling Author, Never Eat Alone
"Sam Richter has done the heavy lifting for all of us who depend on new customers to grow our business. He offers a very rigorous, but easy-to-use book on the information science behind successful selling. Read it before your competitors do." Pat Fallon, Chairman of Fallon Worldwide, Co-author of Juicing the Orange, How to Turn Creativity into a Powerful Business Advantage
“Want to heat up your sales and your business? This book will do that for you...and more. If you follow Sam's plan, you're almost guaranteed to get results.” Rieva Lesonsky, Editorial Director Entrepreneur Magazine
“The number one thing buyers dislike about salespeople is their lack of preparation. Take The Cold Out of Cold Calling is a manifesto for salespeople who want to connect rather than merely contact prospects. It is amazingly thorough. You'll have an unfair advantage over your competitors as soon as you start applying this powerful information. Take the Cold Out of Cold Calling grabs you by the fingers and shows you why and how to search the Internet quickly. Sam Richter tells you how to access incredible amounts of information about prospects or customers in just minutes. Then (and this is the brilliant part) Sam guides you through a step-by-step process for converting this information into a powerful approach to prospects and customers. You will never talk to a stranger again. You will know everyone you call and they will know you want to add value.” Chris Lytle, Author The Accidental Salesperson
"Take the Cold Out of Cold Calling is a great book with practical advice to make anyone comfortable pitching their products and services to any organization. Sam really demystifies the selling process and he's laid out a simple plan to make every sales call a success.” Sabrina Parsons, CEO Palo Alto Software Award-Winning and Best-Selling Business Plan Pro and Marketing Plan Pro
“Sam Richter's ingenious strategies for researching prospective clients online are invaluable for salespeople. Using the info they uncover, savvy sellers can craft enticing account-entry campaigns, position themselves as trusted advisors and shorten their sales cycle. Get Take the Cold Out of Cold Calling now.” Jill Konrath, Author, Selling to Big Companies Chief Sales Officer, SellingtoBigCompanies.com
“Sam has de-mystified the process of acquiring and interpreting knowledge on customers. This is a profoundly practical, pragmatic, and accessible book that cuts through the complexity and offers immediate value.” Philip R. Styrlund, President The Summit Group
“Rules for Cold Calling Success: Rule #1: Do your homework. Research your prospect so that you will be credible and so your conversation is to the point. Rule #2: Then (and only then) call your prospect. Rule #3: Research just got easier. Buy Sam Richter's book, Take the Cold Out of Cold Calling . I was amazed at the amount of information that is available online and how easy it is to access it all.” Wendy Weiss The Queen of Cold Calling and author of Cold Calling for Women
“A key to sales success is timing - when opportunity meets preparation. Fate favors the well prepared and Sam teaches you how to leverage the Internet to search for ‘Trigger Events' and be better prepared for calls to highly motivated decision makers who recently experienced a such an event. If you are looking to get one-step ahead of your competition then Take the Cold Out of Cold Calling is the competitive edge you are looking for.” Craig Elias, Creator of Trigger-Based Selling™ Chief Catalyst, SHiFT Selling, Inc.
“To succeed as an entrepreneur or executive in today's global environment, you need to sell: yourself, your product or your services. To sell you need to prepare. To prepare you need to get the right information. To get the right information, you need Take the Cold Out of Cold Calling . Read it and keep it handy for all your preparation. The bigger the Web gets, the more you will need this book. Keep it with you at all times.” Dileep Rao, Ph.D., Adjunct Professor, University of Minnesota Venture Development Consultant, InterFinance Corp.
“In this book, Sam Richter explains why information about your prospect has become more important than mastery of the greatest sales skills. He then teaches you how to find that information, incorporate it with your market strategy and sales skills, and achieve sales excellence. If you're serious about being a successful 21st century sales professional, you must read this book.” Jim Blasingame Award-winning host of The Small Business Advocate Show and creator of the small business knowledge base, AskJim.biz
“Sam Richter's book on cold calling will bring professionalism and common sense back into prospecting for new customers.” Tom Schaber President Selling Dynamics
“Virtually every book about selling should be required to display this cautionary label: ‘Warning: the sales advice you are about to read skips the most important part. Good luck.' Sam Richter's Take the Cold Out of Cold Calling is the exception. It's the first and last word on selling in today's information society.” Michael Benidt & Sheryl Kay, Founders Golden Compass, Inc.
"If information is power, here is a book that will make you more powerful. This book couldn't come at a better time. We live in a world of information overload. This book is a guide to easily accessing and harnessing the right information. Richter gives us the tools we need." Howard Liszt, Retired CEO Campbell Mithum Esty Advertising
"If you want to succeed in business today, you need to know how to find better information online....faster. This book tells you how to do it. So get it." Robert Stephens, Founder The Geek Squad
“So often, business books are theoretical, leaving the reader to figure out how to apply the information. Take the Cold Out of Cold Calling is the opposite—the reader can immediately apply the theories and techniques to become dramatically better at value selling by harnessing the power of the Internet in a sophisticated, yet easy-to-use way. Any person—whether a businessperson or not—can benefit from this information.” Judith Cone, Vice President Ewing Marion Kauffman Foundation
“Sam Richter has blended his extensive knowledge and experience in creating lasting professional relationships with his extraordinary information search background to produce a book that is both readable and instructive. His approach will enhance your misunderstood realm of connecting with customers you do not know.” Christopher P. Puto, Ph.D., Dean and Opus Distinguished Chair Opus College of Business University of St. Thomas
“If you are in sales, this book is a must read! It is imperative that sales people adapt to the new world of selling, in which buyers expect sales people to be knowledgeable and prepared. Sam Richter provides invaluable insight in his book and empowers sales people to do their homework quickly and easily. Those who adapt, thrive! Those who don't, become extinct.” Lee B. Salz, President Sales Dodo Author: Soar Despite Your Dodo Sales Manager
“Most business books will provide you with two or three good ideas. This book will provide you with dozens. After reading it, you will have the resources necessary to be better prepared than your competition, and better prepared to sell to new and existing customers.” Don MacPherson, President Modern Survey
“Take the Cold Out of Cold Calling is a book I recommend to all of the companies in our portfolio. The techniques learned from the book provide almost immediate returns, and our sales professionals have been able to convert their tough leads immediately. Sam has captured and shares fantastic ideas that will be converted into sales revenue for you and your company. This book is on the must-read least for all sales people and business owners.” Dan Mallin, Managing Director SDWA Ventures
"Albert Einstein once said: The secret to creativity is knowing how to hide your sources!" If you want to be a top salesperson and discover outrageously effective resources to connect with your clients - then this book is for you!!" Kim Duke The Sales Divas Inc.
“Sam is all about substance. The concept of practical self-education about prospects (and clients) is a must for anyone who wants to grow their revenue… including any professional. The book is rock solid, fun to read and worth far more than the minutes and the money you need to put into it. I intend to share it with every one of my clients—and know they'll all profit from Sam's wise work.” Betsy Buckley President and Chief Rainmaker WHAT MATTERS, Using EveryDayRain™
"Sam's book empowers sales and busy managers by showing them how to efficiently gather and organize Customer Intelligence using the Internet, Invisible Web, premium databases, public libraries and more. Adopt these practices and learn about your customers before the Sales Call: you'll never Cold Call again!" Ellen Naylor, President Business Intelligence Source: specializing in Sales and Marketing Intelligence
“Take the Cold Out of Cold Calling does an amazing job of guiding you through the steps necessary to become a successful sales professional. This might just be your last purchase of a “how to” sales manual.” Lori Kiser-Block, President FranChoice
“Take The Cold Out Of Cold Calling unlocks fundamental secrets about how to take a disciplined and expert approach for mining research on-line to get you to a sales “close” more effectively and quickly. Sam leverages his vast experience and knowledge about maximizing the vast information resources found on the Internet in a straightforward, easy-to-digest manner that elevates his book above the mass of meaningless and impersonal “how to” books. Take The Cold Out Of Cold Calling is a transforming treasure trove of wise counsel. It is destined to become THE benchmark for achievers and entrepreneurs to realize their dreams by leveraging information available to everyone on the Internet that will lead to the opening of doors of opportunity, new relationships and financial enrichment.” Greg Heinemann, Managing Partner Denali Marketing
“Prospecting for new business is the life blood of every sales organization. The techniques that Sam details in this book provide a wealth of practical tools that will help you find the decision makers and the information you need to make your product or service relevant to them. Sam's book is required reading for all my sales people.” Scott Severson, President ARAnet, Inc.
"Given the amount of time we all now spend searching on the Internet, Sam's book makes me tremendously more effective and saves valuable time. It will be assigned reading for our entrepreneurship students." John D. Stavig, Professional Director Gary S. Holmes Center for Entrepreneurship Carlson School of Management , University of Minnesota
“Take the Cold Out nails it. The key to value-added sales is meaningful relationships and the key to meaningful relationships in knowing your audience. What's more, Sam provides not just the theory but the tools and tips to gather the relevant information.” Bruce Langer, Investor Tealwood Asset Management
“Wow! Timely, relevant, thoughtful, and 'everyday usable.' Sam delivers direction and guidance for arming sales and marketing folks to maximize influence and drive results. His work has immediate application for businesses of all sizes and can really level the playing field for businesses that customarily have less access to information and strategic resources.” David Kristal, CEO Augeo Marketing
“If you're not selling value in your sales and customer management efforts, then you could very well be caught in the ‘vendor trap' competing on price. You sell value by understanding your customer's business. Sam Richter gives us a step-by-step guide on how to find what you need to know about your customer's business to help you successfully sell value!” Dan Kosch and Mark Shonka Co-authors of the bestselling book, “Beyond Selling Value” (Kaplan)
"Sam Richter has distilled all the best methodologies for Internet research into one place. If you thought Google was the ultimate Internet search tool, wait until you see how Sam uses Google and other online resources to find information. You'll shout 'Eureka' with every result." Bob Schoenbaum and Mike Frommelt, Co-Founders KeyStone Search
“Sam Richter presents a pragmatic approach to today's sales process. Putting theory to practice, the ‘Fourth R' section of ‘Relax!' is a simple reference guide that creates a clear path to understanding clients, prospects and industries. Take the Cold Out of Cold Calling will be an essential resource that our team will consult over and over.” David Patchen, President MainTrax Response Tracking / Media Efficiency
“If you cannot have Sam Richter in your office or with every employee you have facing customers and driving sales the next best thing is his book. This is a book that is practical and user friendly while at the same time fascinating for what it uncovers in the growing world of information.” William M. Rohde Jr., President, Global Technology Travelers
“Read this book before your competitors do! Compelling and practical, this book is a how-to guide to find and win new business.” Michael Lacey, CEO Digineer, Inc.
“Sam wrote this book for salespeople, but it's absolutely valid for adding resonance to marketing efforts in complex sales where the relationship needs to be established prior to a sales activity—as well as to extend loyalty after the sale. Marketers spend a lot of time on lead generation, but ongoing nurturing is becoming more important than ever—throughout the entire customer life cycle. In order to make sure your marketing content is focused, relevant, and valuable, you'll need to turn to the Internet for what Sam calls the Fourth R - Research. Go get Take the Cold Out of Cold Calling - you'll be amazed at how streamlined research can impact your marketing & sales efforts.” Ardath Albee, B2B Strategist, Founder/CEO Marketing Interactions
“Sam Richter thinks he has written a book for sales people. I think he has written a book for everyone. Let's face it; in the real world, success is a collaborative effort and depends mostly on who thinks enough of you to help you succeed. In this book, Sam is showing you how to use prior research to help you impress important people and, in so doing, convert them from passive bystanders in your life to pro-active advocates. You need this skill in sales but you need it to succeed in virtually every endeavor.” Bob Kaufman, President Executives in Motion
"Take the Cold out of Cold Calling is so well written and organized now even I can use the Internet to find real information that helps me in my business and personal life." Murray Death, President FasTest Inc.
"I recommend that if you need help making sales calls that you read this book. Sam knows his stuff and we are lucky that he decided to write the book and help us all!" Molly Kridel, CEO JobTracker
"I read Sam's book, "Take the Cold Out of Cold Calling", and loved it! I can't remember the last time I received so much information that was immediately useful. Thank you, thank you!" Sheila LeGeros, Owner International Business Consultant & Facilitator LeGeros International
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