Steps used to Research Organizations

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  • Analyze the business from the potential customer's point of view
  • Figure out the category(s) that the business is in
    • Look at the meta tag categories on the WikiPage and consider those.
  • Look for any external material on the company including articles, video's etc.
  • Take a look at the domains of the likely competitors/partners are, and note how the client's site is different from these.


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