SoNicko.com

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Google Analytics Consultants - Sonicko

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Excerpted from the website:

about. web. analytics.
Web analytics measures the behavior of visitors to a website. Initally web analytics revolved around analyzing log files that web servers recorded. This was useful in the early days of the web as most web sites revolved around a single page. Todays websites often involve hundreds, if not thousands of websites, with visitors "landing" on a wide variety of pages. Web analytics has adapted to accomodate these changes with page tagging. a simple script is added to each and every page of a website, usually through the *.css file. this method is currently used with Google Analytics. Through it businesses can interpret each and every visitor to their site. some common indictators that clients want to know include: How long did they stay? Do user like my front page? What items on my website are being clicked? Should i substitute a graphic for another one? Where do they live? What screen resolution, operating system, and web browser do they use? What conversion rate am i achieving? What is my return on investment with google adwords? Should i institute a/b testing? What sites are referring most of my traffic? All of these questions, and hundreds more can be answered with Google Analytics.
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