Sagon-Phior.com ...Award-winning Brand Communications & Advertising
Title
Sagon-Phior
Description
Everyone comes from somewhere. In our case, from advertising and entertainment marketing. Which gives us a unique mix of abilities and experience…the best thinking Madison Avenue has to offer, combined with the storytelling skills, emotional resonance, and magic of the movies.
This makes us a unique breed of agency. In fact, we’re not a traditional ad agency at all. Because we don’t just “do ads." We’re an agile, accomplished integrated marketing communications company.
We deliver creative solutions of all kinds for large and small brands, through a variety of disciplines, to engage people, activate brands and drive demand.
Languages
English
Contact
Telephone 310-575-4441 Fax 310-575-4995
Glenn Sagon, Partner/CEO & Rio Phior, Partner/Chief Creative Director
Additional Information
SERVICES:
Strategy- Proprietary brand process (adaptive branding); business planning; brand architecture, positioning and messaging; go-to-market strategies; brand extensions; aural branding
Marketing- Customer touchpoint and conversion path audits, plans and management; audience segmentation research and planning; strategic interactive integration; experiential modeling; multicultural marketing
Research- Primary and secondary; ethnographic / psychographic / demographic research; online testing; cultural; tracking; industry analytics, audience and market segmentation; forecasting; product and service profiles; current & archived news databases, company profiles & financial filings, surveys
Creative- Advertising design and copy; print and broadcast; interactive media; product design; marketing collateral; brand and corporate identity; style guides; motion graphics; packaging; naming; sustainable materials; in-store merchandising; promotion and event concepts; exhibit design
Media- Planning and buying; offline and online; print and broadcast; DR/DM; banner/rich media; behavioral, contextual and geo-targeting; viral; guerilla; out of home; custom publishing
Interactive- Web and micro-site development; SEM/SEO; interactive campaign integration; multi-platform programming and coding; Flash development; eCommerce; web analytics; email marketing; online media planning, design and implementation; text-based messaging; Web 2.0 planning and integration
Publicity- Corporate communications; media relations and publicity; product launches; special events; national advocacy campaigns; product publicity; celebrity tie-ins; investor relations; online monitoring; crisis/issues management; business press relationships; press packages
