RewedMonton.ca
Title
Real Estate Weekly
Description
In 1984, the Directors of the Edmonton Real Estate Board (EREB) explored the notion of buying or starting a "Board-owned" newspaper. Because of high advertising costs in the area, this was considered a sound idea and negotiations to purchase the Real Estate Weekly from the Bargain Finder commenced. The deal was finalized by yearend.
At that time, the Weekly had a circulation of around 4,000 per week. From conception, the paper had not been considered successful. However, the EREB Directors were confident that as a "Realtor-owned" publication operating out of board premises, the Real Estate Weekly could become successful. Besides offering the general public the opportunity to see what property was on the market, the paper would also enable the EREB to promote the real estate industry as a whole.
In 1990, the "crossroads" loomed. Desktop publishing was fast becoming the forefront that would replace conventional typesetting and paste-up methods. During the first quarter of '90, investigations on the ramifications of moving to a desktop system along with the costs involved, took place. The objectives were as follows:
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