Rentv.com

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rentv

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Rentv.com, Inc. was originally founded in 1998 as Real Estate News Television, LLC, to provide media coverage of the commercial real estate industry. It was founded by Steve Bloom, a broker in LA who had also worked for developers in NYC, and who saw that this exciting industry definitely needed new, more exciting forms of media content. The company’s first product, launched in October 1998, was the Rentv.com web site, which, in over two and one-half years, has grown from covering the LA area, to covering most of California as well as Las Vegas.

Because of its revolutionary approach to reporting on, and creating online advertising for, the commercial real estate industry (you will have to read a bit of it to see for yourself), Rentv.com has become one of, if not the, most popular web site for this business in the region. As of February 2001, the site counted approximately 10,000 members who receive the RENTV newsletters, and the web site generated over 4,200 user sessions during a normal workweek. In addition, the company recently began producing a weekly 15-minute radio show, which airs on KRLA 870 AM in Los Angeles on Sundays.

The company, with revenue from various types of advertising products and services, as well as content creation services, performed well financially in the year 2000, reaching its revenue targets and keeping its burn rate to a minimum. The company was successful in raising additional seed capital and is projected to reach break even during the latter part of 2001.