Radd.net.au
Title
RADD - Recording Artists, Actors & Athletes Against Drink Driving
Description
RADD creates and uses celebrity-driven messages on radio to raise awareness of the dangers associated with drink driving and to promote safe alternatives. RADD is not anti-alcohol nor is it anti-drinking - it simply tries to make youth and young adults more aware of the dangers of drink driving and how the use of common-sense and planning ahead can help to avoid senseless tragedies.
road fatalities in Australia are highest amongst the 18-25-year old age group, accounting for approx. 26 per cent of all road fatalities
the estimated cost to Australian communities of alcohol-related road accidents for the 18-25 year old age bracket alone is nearly $1.6 billion per annum
Logos
