7/10 of the top google search results for Aboutus.org are negative -- they refer to us as thieves, ignoring copyrights and "stealing" domains.
An average user, arriving at the site and wondering whether or not to edit will search google for more information on our company and after reading the first few articles, or even just scanning their titles, decide not to contribute.
Good publicity can drive traffic to our site.
Bloggers are technologically fluent and would fit in wonderfully with our community.
Done When
8 out of 10 of Google's front-page search results for AboutUs are positive.
We have developed a relationship with several members of the blogging community.
Actionable Tasks
We can build out the pages for top blogs, something already on our radar, in order to improve our relationship with the blogging community.
We can message the blogging community via e-mail and skype.
