ProcessEdIdentity.com logo design process logo creative process
About ProcessEdIdentity.com
Processed Identity is a website that explores the creative processes designers use when defining and refining visual brands. The site was launched in 2010 by me, Steve Zelle, a visual brand identity designer with over twenty years of experience designing and developing my creative process with clients and now operating as idApostle. Processed Identity is a website that explores the creative processes designers use when defining and refining visual brands.
The site was launched in 2010 by me, Steve Zelle, a visual brand identity designer with over twenty years of experience designing and developing my creative process with clients and now operating as idApostle. My personal interest in the creative process and the increase in both availability and popularity of stock logos and “brands” that can be downloaded instantly, inspired me to create Processed Identity.
A “processed identity” is a visual identity that has undergone a series of steps to refine, evaluate, and meet specific goals and needs.
Our Goals
to highlight the benefits a customized and structured process can achieve to become a source of information for clients to provide a source of inspiration for identity designers to impart to young designers starting out, the value of the creative process The spirit of the site is to share, encourage, and discuss in a thoughtful, mindful manner with respect for all contributors.
Community Driven
Most of the content for the site is developed by designers willing to share their experiences and insights. If you would like to contribute to the site, there are a number of ways you can through our Contribute page.
Discussing the Processed Identity Website
Source: Design Edge Canada Article: Processed Identity goes beyond the logo December 18, 2009
“With all the discussion about stock logos and the multitude of sites that highlight logos of the day, Ottawa-based designer Steve Zelle says he wanted to build a place that goes deeper into the story behind logos. “There is a lot of talk about how pretty something is but not about the thought that goes on behind the logo,” he says.”
read the full article on designedgecanada.com
Source: Arrows and Icons Magazine Article: Site Focus: Processed Identity December 8, 2009
“I think initiatives like this highlight the underlying need to do more in demonstrating the value of design to our clients and the general public. Too often we get caught up in ranting about how spec work, crowdsourcing, etc. may hurt us as designers that we forget to communicate the potential pitfalls for our clients and their businesses. We need to communicate that design is not just making pretty pictures, but rather a strategic process that can have a significant impact on the success of a business.”
read the full article on arrowsandicons.com
