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Ever wanted to know how hard Hot Damn really bucks? The wait is over. In a case of cowboy culture meeting Silicon Valley, a high-tech gadget about the size of a "plenty pack" of chewing gum is changing the way television viewers look at professional bull riding. The device is called XPower and when placed on the back end of a bucking bull, its electronic sensors collect all sorts of data that is analyzed.

Poor Jesse Bail (right) just can't seem to stay healthy. If it's not one thing (broken right leg) it's another (broken navicular bone). It seems as if Bail hasn't had a healthy day in the last two years. "It is frustrating," said Bail. But with another surgery (June 6) in the books, he's hoping his optimism will pay off and he'll be back by the Fourth of July even if he has to switch hands to ride.

With nearly half of the year in the books it's time to for a mid-year report. Good scores and big payouts have helped propel some new blood to the top of the charts. But those who have won gold before are just warming up as the temperature increases.

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Professional Rodeo Cowboys Association
Colorado Springs CO
United States 80919

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