PrincipledProfits.com
Title
Principled Profit: Marketing That Puts People First
Description
About Shel Horowitz: Ethical Marketing Expert, Writer, Speaker, Consultant, Community Organizer, Frugalist
Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget. There wasn't even money available for stamps, so he used to hand-deliver press releases on a three-speed bicycle!
Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group--but gave extensive news coverage to its refusal. Now, for over twenty years, he's helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure.
After finishing Antioch College at age 19, Shel had to come to terms with his own work history: career paths not only in writing and marketing/PR, but also in radio, teaching, arts, food service, office systems, community organizing, and environmental issues. Putting together his own first résumés led to a new career direction: résumé writing and career services. Shel quickly realized he had the ability to discover a job candidate's best strengths and present them so those are highlighted while weaknesses are downplayed. In short, he turned résumé writing into a marketing function.
