Ppcbook.info Pay Per Click Search Engine Marketing Handbook
Title
Pay-Per-Click Search Engine Marketing Handbook
Description
In my view, this book is the PPC bible. Stunningly up to date, the authors seem intent on keeping it that way. Tracking, click fraud, branding, local advertising are all covered, plus plenty of background and tips from pros. Among much other material, the book identifies a top-ten PPC providers (Google, Yahoo!, FindWhat, Kanoodle, etc.), then lists 12 more second-tier providers (BrainFox, Findology, GoClick, etc.), then presents a table with 30 more PPC engines that offer pre-funded accounts.
Though search engines have been around for a while, we are just starting to realize the power they offer. This book teaches you how to profit using the latest methods. It shows how to beat large corporations at their own game by taking your time and paying personal attention to ones ad campaigns. What else can I say?
The Pay-Per-Click Search Engine Marketing Handbook was conceived by Boris and Eugene Mordkovich, the dynamic founders of MordComm, Inc. Their clients have long appreciated the company’s straightforward, down-to-earth approach, and find it refreshingly honest in an online world filled with hype. So often, the very resources available tend to suffer from the same problem. Recognizing the need for an in-depth handbook, focused on the real-world demands experienced by those running online marketing businesses, Boris and Eugene conceived and created Pay-Per-Click Search Engine Marketing Handbook. Each chapter has been carefully oriented to address a single important issue involved in running a successful online advertising campaign. And unlike many online e-books and reference guides, they have uniquely addressed the issue that just “getting clicks” isn’t enough… one must know how to create a compelling website that generates revenue!
Contact
- MordComm, Inc.
-
- Brooklyn New York
- United States 11229
-
- +1.8005439579
