Pelago.com is Integrated web-mobile applications

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Pelago, Inc.

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Jeff Holden – CEO and Co-Founder

Prior to co-founding Pelago, Jeff spent almost 8 1/2 years (1997-2006) at Amazon.com. Most recently, Jeff was the Senior Vice President responsible for Amazon's consumer websites, worldwide. In this role, he oversaw the end-to-end customer experience (search, navigation, personalization, social computing, ordering, merchandising, automated email) as well as Amazon's online traffic initiatives (the Amazon Associates program, search engine optimization and search engine advertising) and the experimental platform that enabled Amazon to conduct quantitative experiments with regard to consumer behavior and measure incremental value of new initiatives.