OpeningKeynote.com

About OpeningKeynote.com

The most effective presentations are offered to the audience participants in “middle,” not at the extremes. Let me elaborate. When I worked with Domino Pizza's distribution corporation in 1992 on a book titled The Domino Effect, I learned from their division president that among any target or audience group, roughly 6% to 8% will dislike you no matter what you do because they associate you with something or someone negative! Hence, their evaluations are essentially invalid.



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