OkapiStudio.com art design and multi media services in CA and Romania
Title
Okapi Studio » works
Description
The magazine is gathering 130 pages of fashion, architecture, interior design, music, movies, photo essays, by promoting an intelligent lifestyle concept. With this concept, It positions itself in the Canadian market without having direct competition. If we would have to define the target, we have to tell you that there are 60% women and 40% men, educated and fancy who like nice things in their life. They know the difference between quality and cheap stuff; they want a magazine to read for pleasure and not for financial or politic information. The producers took care that the editors would be Canadian stars, the paper should have the best quality and so would the printing process. What we did for this project is take care of the creative process: art direction, graphic design, layout and visual identity. We knew that the audience wears designer suits at the office, but they are casual at home so we choused a friendly, accurate, clean and simple tone and we combined the elegant and dynamic visual elements applying modern concepts. The result was a simple and easy to remember identity. Unlike many, the magazine has its own personality that stands out from the multitude of other brands that its targeted market is exposed to day by day. The feeling in Okapi`s view is innovative, pleasant, fancy for the urban audience, no way are you going to find it in the country side.
If it is all about business and you really mean it, than you need to present yourself in a proper manner. And let`s don`t call it stationary, and let`s not call it anything at all but image. In general the banks are associated with a cold, serious image, we tried to differentiate this HVB project by developing a friendly looking approach and at the same time keeping the imperious corporate aspect. You wouldn`t want your clients, partners or employees to shove down your documents in their suitcase or in the deepest corner of their cabinet and forget it there. You want it to be pleasant and look good, and stand up on that stack of papers. I just hope they are good with credits.
We are not trying to be architects, we are designers. We imagined how a nice, near the beach, summer house should look like and gave it shape thinking of a small land surface but with good use of space, natural light, small costs but modern appearance.
Address
- Aleea Visinului bl8 scA ap14
- Bacau BC Canada
Contact
- Okapi
-
- +40 744346461, Fax: +1 818 301 2774
Additional Information
Related Domains
External Links
- Alexa: OkapiStudio.com
