NetMining.com
Title
Real Time Interaction Agency
Description
Netmining act as a sales person on your website to bridge the gap between online interests and off-line sales: the lead is managed through an off-line (traditional) sales process once it has been detected on-line by analyzing and profiling its web behavior.
Contact
- NETMINING NV
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Additional Information
How it works :
- Clickstream information generated by the website forms the first level of input of the lead generation process.
- The webdata will be segmented and will qualify the website visitors based upon a combination of parameters and algorithms including the RFM methodology: Recency (when was the last time a visitor surfed to the website), Frequency (how many times the visitor passed by in a certain period) and Monetary Value (what is the sales potential predicting value of the pages in which the visitor has shown interest).
- The outcome of this processing are online anonymous sales leads that have shown a pattern that is likely one of a potential (off-line) buyer.
- In order to contact these anonymous salesleads the solution will show them proactively an intelligent form just at the right moment. This form is dynamic and has the look and feel of your website page. It will ask essentially in a polite way the contact details of the anonymous website visitor and the permission to contact him (permission marketing).
- This qualified online sales lead is now sent to the sales force for the lead follow-up process. This can be directly to a car dealer or to your preferred call center who will invite the lead to a dealership in his neighborhood for an testdrive.
