NakedOpera.com
Title
Naked Opera
Description
Naked Opera was created to present classical music in imaginative ways for 21st.century audiences, without diluting the excellence of the product. We felt that although the music industry was generally very well marketed, the exception was the classical sector. We believe that too many people still think of classical music as "not for me", when in fact it can speak to everyone - it's exciting, it's passionate, it's emotional, it moves you as no other art form can.
Our first venture was a modern-dress production of William Walton's comic opera The Bear. Designed to appeal to both opera virgins and seasoned queens alike, the production was highly acclaimed during a UK tour, while the marketing strategy attracted audiences of which 40% consisted of first-time opera-goers.
Combining musical experience with experience in the business world, we decided to form Naked Operations Ltd. as a profit-making company. We have deliberately avoided the more conventional option of creating an organisation with charitable status, relying on grant funding and having limited development potential.
Languages
English
Additional Information
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