MyDsf.ae
About MyDsf.ae
Dubai Shopping Festival was launched in 1996 under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President, Prime Minister, and Ruler of Dubai, to position Dubai as a leading tourist destination and to stimulate the economic and tourism sectors in the city. The concept was the first of its kind in the region and proved to be highly successful mainly due to the close cooperation between the government and the private sectors.
