MsiNetwork.com

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Marketing Synergy, Inc. - Community Integrated and Web Marketing Consultants

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Marketing Synergy was founded in 1990 to assist B-2-B and B-2-C direct marketing clients in developing highly targeted, profitable programs for their products and services. While many companies offer creative & communication services to develop direct & integrated marketing programs, MSI focused on matching these capabilities with best-of-breed analytics, database, and measurement tools to ensure each program is cost effective, profitable, and identifying the best target markets for our clients. In developing your marketing programs, we are dedicated to developing the best targeting & marketing programs to maximize your market share, prove these concepts in limited investment pilot programs, and then educate & train your marketing team to manage the program for the future. Our goal is to lead, educate, and then assist your marketing team as they address marketing in our new "electronic" marketplace.

As marketing changed in the 90's to best use new electronic marketing media - web, internet, mobile - MSI evolved to lead companies in how to best identify and build their high value target markets. While direct marketing uses "push" marketing to interrupt prospects with email, direct mail, telemarketed, or other communications devices and needs to build a need to sell your product, electronic marketing focuses on connecting with prospect with known needs & in active search mode to quickly provide them the information, products, and services they need. To accomplish this "pull" type of marketing, new ways to target, measure, & develop markets needed to be created. Marketing Synergy is a leader in creating community marketing programs designed to sense & value, touch, engage, collaborate, & learn from the unique, high value communities most valuable to your company. Our 5-step marketing program has been proven in numerous business-to-business [B-2-B] and business-to-consumer [B-2-C] organizations. Take a moment to look at what we can do for you.