MediaScoreInc.com Offers online media research solutions
Title
Media Score
Description
MediaScore, Inc may have been founded in April, 2002, but it's founders bring over 30 years of expertise in radio research, strategic consulting, and advanced Internet technology development and management. It is the convergence of these complementary backgrounds and expertise that make the company's new online media research application for the radio industry, mScore, a revolutionary approach.
MediaScore, Inc recognizes the need to provide a more cost-effective, convenient, and responsive way of measuring radio listener preferences. Today, program directors attempt to stay on top of their listener's music preferences through 'music call-outs', where listeners rate 7 to 12-second music clips. However, performing these call-outs requires a significant amount of time, coordination, and cost. As a result, there are only a handful of companies that offer this service to radio stations.
The Internet as a medium for conducting call-outs has been discouraged in the past because radio stations don't believe their listeners were on the Internet. While every radio station format may not be appropriate, for the 5,000 stations in the U.S. that offer a popular music format with a need to know what music their listeners want to hear, things have changed. Today, 85% of today's listeners of popular radio station formats are accessing the Internet on a daily basis. Additionally, radio stations are becoming more aware of the flexibility, real-time visibility, and cost-savings the Internet can bring to their listener research needs.
Languages
English
Additional Information
Related Domains
External Links
- Alexa: MediaScoreInc.com
