LoyaltyCard.in

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Loyalty Card and Smart Card Implementation Guide in India

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In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a commercial incentives programme. Loyalty cards are a system of the loyalty business model. In the United Kingdom and India it is typically called a loyalty card, in Australia a rewards card or a points card, and in the United States either a discount card, a club card or a rewards card. Cards typically have a barcode or magstripe or a EPROM chip that can be easily scanned, and some are even chip cards. Small keyring cards are often used for convenience.

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