Ken Dobell
Ken Dobell
Position
- President, DAC Group Digital, DAC Group
Experience
- Almost 15 years experience in integrated marketing communications strategies
- Has specialized in online advertising, brand-building and lead-generation
- Before joining DAC Group Digital, he held a progression of senior leadership roles within the global interactive function of Monster Worldwide in North America and Europe
- Also spearheaded innovative online branding, lead generation and e-nurturing programs as VP Marketing for a global franchisor
- Responsible for directional marketing approach to online lead generation and conversion, which focuses on continuously enhancing both direct program ROI and ongoing brand-driven economies
