Jicreg.co.uk
Title
JICREG home
Description
Launched in 1990, JICREG has revolutionised the way in which regional and local press advertising is planned, bought and sold, by providing credible and acceptable audience data for the vast majority of regional and local newspapers. It has become the main currency used by advertisers, agencies, regional press publishers and their sales houses.
Before JICREG, the regional press depended on circulation data for planning and buying. But this was not compatible with other media which provide audience data by demographic groups. JICREG now provides a research-based currency which allows sophisticated planning better than any regional newspaper system anywhere.
JICREG continues to develop to meet the demands of regional press planners and media owners and an example of this is the recent introduction of readership data for a total of 153 combined demographic groups.
