JeffMilner.com Personal blog for Jeff Milner

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Jeff Milner dot Com ::

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I don’t know if it made the world a better place, but it certainly made my day. Jon and Duncan make an Earth Sandwich.

A new kind of interactive advertising allows consumers to plug their headphones into posters to get a short music sample. So if you’re mp3 playlist doesn’t happen to be doing it for you, you can check out what’s playing on the nearby posters. Right now they are promoting their Pepsi Access website. Seems like there is a lot of potential here—taking it one step further it would be a creative and extremely clever idea if the advertising firm teamed up with Apple and had an interface that you could, “park” you iPod on and download movie trailers, tv ads, or other advertising media that geeky consumers won’t be able to resist.

BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer.