IsacATtlEco.com
Title
Isa Cattle Company Beefmasters
Description
Isa Cattle Company Chairman Laurence M. Lasater, eldest son of Beefmaster creator Tom Lasater, has promoted Beefmasters around the world since 1964.
Laurie, and his wife, Annette, introduced Beefmasters into Mexico in 1964 and operated there for 10 years. In 1972, they established a cattle enterprise in San Angelo, Texas, and it was incorporated in 1983 as Isa Cattle Co., Inc., (pronounced EE-sa). In 1993, their son, Lorenzo, joined them in the business, and today he is president of the company.
All of Isa’s enterprises are based on the Six Essentials--Disposition, Fertility, Weight, Conformation, Milk Production and Hardiness. These six points are the keystones of Tom Lasater's cattle-raising philosophy and the means by which all of our cattle--L Bar Beefmasters--are evaluated.
