InfoSeekMarketResearch.co.uk
Title
Value Added Market Research- Advanced Motivational Techniques- Infoseek Market Research UK
Description
When you’ve tried all the value added research techniques available –you need to know why people choose to buy certain products and services.
Managing Director
Claire Campbell-Jones has some 25 years experience in market research and is a Psychology and Sociology graduate.She trained with Unilever in quantitative consumer research, incorporating business-to-business research as a speciality in 1983.
Since 1998 Claire as worked with McMaster Cawte Associates to develop the motivational research methodology of KeyValues™ Research.This is a unique methodology which incorporates specific motivational interviewing skills, data capture and analysis which categories and measures the power of each motive driving behaviour.More detail can be seen in our link to KeyValues™ Research.
