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Title
Music Business Marketing
Description
March 15-19, Austin, Texas: The streets and clubs here in Music City are choked with business, with pleasure, and with high crackling energy. If you're looking for the big time, you're looking in the right place. What's about to unfold is a celebration of two decades of music, music love, and music business: the South by Southwest music conference turns 20 years old this week, and there is much rejoicing. This is the biggest and baddest version of SXSW that Austin has ever seen, and here we are in the thick of it.
Once upon a time back in 1986, in a galaxy far away, a merry band of music lovers decided to grab the world by its vinyl platters and rattle something good out of the mix, in the context of good eats, good drinks, and downhome Texas hospitality. The first SXSW lurched to its feet before a music industry just guessing at the grand lucre in the newest medium in music delivery, the glistening CD.
Twenty years later, the conference is America's biggest working shindig for the music industry, with a mighty organizing arm and a wide network of staff and volunteers coping with a record crowd: the numbers aren't precise at press time, but the office tells us there are over 10,500 registrants in town to see more than 1,400 bands in 50+ venues, and that's not counting the scores of day parties, after-hours shows, hanger-on jamborees, in-stores and more. The sky is probably still falling, but judging by the crowded schedule of events, it won't be landing any time this year.
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