The Metaphor of Working like a HoofSmith

There was a time, when there was no need for advertising. Take the hoof smith, also called farrier, the one who shoed horses in a village. He simply did his work without the additional effort of attracting people to his service. He was working in public and he was highly visible.

The built-in mechanism of his work was simple. If somebody had a problem with his horse's shoes, coming in the vincinity of a village, they could see the characteristic smoke and the sound of the nearest hoof-smith. Coming nearer and nearer, they could even smell it. No ad needed.

How can we transfer this nearly lost insight to GoogleIcon.png GlobalVillage? Simple as wiki. We not only develop our ideas, concepts, music, graphics, movies, programs in the public, in a fully transparent way, but do the same with the necessary currency transactions, that are an integrative component of our work and social collaboration.

This open practise is at the same time:

  • support for our newcomer peers, to learn the stuff themselves
  • necessary attention stimulus in the GoogleIcon.png AttentionEconomy of the Web.

Meanwhile the complexity of the necessary work to produce income in the Web, has reached a level, that can only be mastered in teams of collaborating peers. Single, isolated "artists", who are normally not "financially independant", will have small chances to survive without the integration into a community.

Income-oriented teamwork was until now, mainly a privilege of commercial, governmental, military or other organizations. They had the necessary "scale of economics". Meanwhile the technological infrastructure of the Web and the new paradigm of the community-oriented social Internet 2.0 generates new opportunities for each wiki peer. Each of us can play the role of each other's employer and employee at the same time in a growing market, converging to a SocialCommonWealth, if there is a critical mass of wikizens, collaborating under the OpenBusiness paradigm.

fridemar 14:53, 6 November 2007 (PST) PS.: The author thanks himself, for allowing to copy (not moving) his contribution from Meatball:HoofSmith to AboutUs :-) Look at Meatball for further discussion there.

Discussion at AboutUs

is welcome as well. ....



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